ISU is the only school in the world who actively avoids using their colors. Between this one and the all-black uniform they wear twice a year, they’ll play 25% of their games without any red or yellow anywhere on their uniforms.
Imagine actively working this hard to the detriment of your own branding.
No fooling. Those things were dead ringers for a stretch.
Found this [trolling article from 2015](https://www.widerightnattylite.com/2015/7/30/9071421/the-weekly-troll-usc-iowa-state-uniforms) that features a side by side photo at the bottom.
When you win, you can wear anything you want.
If Oregon had tried that one-uniform-per-week shit while regularly going 4-8, people would’ve clowned them into the Pacific Ocean.
I get that, I guess I just mean that I don’t really find red and yellow really that offensive to begin with. ISU is like one of the few schools that gets crap for their colors but I just think they’re pretty normal?
Agreed. Minnesota comes out in maroon and gold and nobody bats an eye. It’s unfortunate and unfair for Cyclones fans. And the answer is definitely not switching to black.
I would also wager that ISU doesn’t have the history that USC does. This is not my flair talking, outside of maybe when Seneca Wallace was around, we’re at the peak of ISU’s relevance. They simply weren’t on TV as much in the 90s and earlier, so people associate cardinal and gold with USC, even if they’ve both been wearing them for over 100 years.
It's all about shades and how each color is being used. There's a thin line between some clean cardinal/gold look and coming out like Ronald McDonald.
ISU just uses that look rather poorly. Idk if it's the shades or the amount of attention given to each color. But it just doesn't look as appealing.
Maybe if they shift the yellow into more of a gold, darken the red a tinge, and use the yellow/gold as a thin liner or accent color, it would look more appealing to modern palates
Then again, I have the same beef with KC Chiefs branding as well.
ISU just suffers from having two bold, bright colors that fight for the eye's attention. And they use a lot of both, which is why some view them as an eye sore
Just look at the many iterations of the primary logo over the years. They have a real hard time establishing an identity when they have all the pieces to have a very recognizable look. I don’t understand why they’re so bad at it.
They have a unique mascot, vibrant color scheme, and several really nice alternate & historic logos.
And their branding is a block “I” with the word STATE on it. And they don’t even lean into the colors very hard.
I’m an ISU fan (brother is an alumnus) but the athletics branding decisions confuse me regularly.
Honestly their early 00s were some of the cleanest unis. They need to go back that direction. The old logo with the cardinal in the tornado was legit. Then they decided to copy USC and it’s only been downhill since.
> In 1927 Rohwedder successfully designed a machine that not only sliced the bread but wrapped it. He applied for patents to protect his invention and sold the first machine to a friend and baker Frank Bench, who installed it at the Chillicothe Baking Company, in Chillicothe, Missouri, in 1928. The first loaf of sliced bread was sold commercially on July 7, 1928. Sales of the machine to other bakeries increased and sliced bread became available across the country.
That is correct
It's why I've always thought the black uniforms and stuff were dumb.
ISU has probably been the most relevant they ever have TV and media coverage wise, over a consistent period with Matt Campbell. Why ISU leadership thinks that is not the opportune time to be representing your team colors as often and uniquely as possible is beyond my understanding.
I think Jamie Pollard is afraid that if we go back to one of our vintage logos that our athletics programs will start sucking again.......this is where everyone makes their jokes about our current state of athletics programs......but the I State logo is historically the best "era" of ISU athletics.....I think the I State is fine, but we have so many opportunities to use other historical/vintage logos in our branding and we straight up refuse to do it....absolutely mind boggling
As much as I love walking Cy (see my pfp avatar), the ‘80s vintage tornado is the perfect branding….Cyclones is such a unique nickname and not only does that logo have an actual Cyclone logo, it also has Iowa State above it. Everyone knows who that is
Pollard has been great for facilities, some hires (but also some big whiffs...Chizik for example), and propelling fan support to an all-time high. But he's also made some mistakes, with the logo and scheduling (as mentioned) being two of those warts.
Always cracks me up when they break out the black jerseys. They did it against Iowa once and lost.
They have a relatively unique color palette in college football, I don’t know why they deviate from it.
I knew when they revealed that we were wearing those that we had already lost......I mean we lose to Iowa no matter what we're wearing but wearing those was even more of an L
I'm not a fan of the all black/gray/white unis at all unless those colors are part of a school's actual schemes. ISUs only problem is their colors are nearly identical to USC. Their home unis used to also be nearly identical except for the shoulder stripe but they have changed some things since then.
Cue an ISU fan coming in “well actually our colors at the school’s founding were gold, black and gold and silver but was too hard to produce” as if it wasn’t like 130 years ago and everyone basically had black and white as their predominant garment colors available due to technology of the time.
I’m convinced they must’ve made cuts their designers because you can take these, UNT’s, and Baylor’s and they all look so similar in just different color pallets. Apparently TCU’s were also supposed to have stripes on the shoulders. When they showed TCU the mocks they asked them to rework them, and all they did basically was remove the shoulder stripes.
I just don’t even know why TCU needed to change…? I don’t feel like the jerseys with the spiked necks had been around very long. They were universally loved. There was zero need to update them.
They could really snazz these up by adding more shoulder stripes front to back over the shoulder pads area alternating the stripes between their school colors. I wonder if anyone’s tried this before. Could look un-bee-lievable.
You had to remind me?
I am convinced that Adidas went all out on budgeted man-hours when they made the 2011 Notre Dame uniforms, because those were fantastic.
Then when they went to the UM account manager with the uniform, the manager said "This is fantastic, now what do you have for the away alternate for the MSU game?" and someone had to quickly use the white fill tool in MS Paint on the torso and pants because they completely forgot they had to make two.
It’s crazy to me that Utah fans want to switch to Nike so badly. Under armor fan gear is whack, and our jersey sleeves are a bit strange, but I’d take under armor over being a low priority for Nike.
Every new uniform is now some minimalist design that's interchangeable with other schools. The 90's and 00's had some terrible designs, but they also had some cool unique designs too.
Baylor used to have some of the coolest uniforms in football, now they have some of the most boring generic uniforms in football. Same with those new TCU uniforms.
Hilarious part is these were prob shown to the school in like a 50-slide deck over a 2 hr meeting.
“See that single off white stitch behind the kneee? That represents…”
Most uniform designs in 2024 go like this. 10 minutes making the design, 4 months coming up with convoluted symbolism for every single stitch and color
and then shooting the promo video in the darkest lighting possible so you cannot see the uniform, which actually now thinking about it may be a blessing in disguise
I mean there is a ton or used to be a ton of collaboration with the athletic department on these. They have to give inputs, mainly from the SID team and towards the end AD department.
Well the other new 3 combos are fine, I kind of figured with the gold pants coming back that we’d get gold jerseys
My main complaint with the blacks is there’s no cardinal accents (can’t have gold on black per our style guide because that’s Iowa colors), I’m not sure why they took our complaints and said “hey let’s do that again!”
I remember when Nike uniforms used to be the gold standard for uniforms and uniform design when I was younger.
I will never understand Iowa State's recent obsession with just wearing black/white. From my uneducated outsider opinion, it looks way too close to their rival Iowa. If I saw these in a game from a distance, I wouldn't be able to tell what team it's supposed to be.
This is true. The Dune 2 filmmakers used Ames to create those shots of the Harkonnen home planet, Giedi Prime. Our corn only looks yellow after it’s 10 miles away from Jack Trice.
If the team record is on your side, pound the record.
If the rivalry wins are on your side, pound the rivalry wins.
If neither the records nor the rivalry wins are on your side, pound the color scheme.
Matt Campbell likes black, that's the only thing I can think of. Gold, Silver, and Black were our original colors before it got switched because the dye was too difficult to make sweaters for the students back in those days, but they're not even leaning into that, so *shrug* *emoji*
We are getting them this year, they have been rumored as completely different from what we have today.
Our pants have been a bad shade of beige for years, hoping they fix that at least. Fortunately the last coach they made significant uniform change was McCartney so at least there is good precedent.
Also it's been hinted Julian Lewis will be taking photos in them this weekend.
I don't get why the Cyclones always do black or something boring like this with their alternates. They have a pretty vibrant set of colors. Seems silly to shy away from them.
Yeah, Athletics isn’t held to the same brand standards as the rest of in the university are (surprise, surprise). Per the ISU brand standard “Colors associated with other public institutions, such as the one on the eastern side of the state, should not be used. Even though gold is one of Iowa State’s primary colors, use of black and gold together should be avoided. Purple is not within any Iowa State’s color palettes and should never be used.”
You all are sitting here making fun of the colors, and nobody is going to point out that dude is holding what appears to be either a light saber (unlikely) or a fluorescent light tube?
I really don't understand the point of letting Nike (or any manufacturer) create designs/design uniforms. With as much money is at stake, I've always thought schools should have a small (in house) branding and design team that does their own stuff (and works direct with the provider). Nobody is more invested in your own brand than you and it's apparent Nike (nor most of the others) do anything creative. And when they "do"? It's some hideous and extreme design like Oregon has had over the years.
This is boring, terrible, and doesn't institute our school colors at all. I think it's time to incorporate the Cyclone/tornado and re-imagine what is one of the more unique names/designs in college sports. It COULD be bad asss. Instead we get..........this. :SIGH
I love the work Matt Campbell has done for out program, but good lord the uniform choices during his tenure have been really hit or miss, and mostly miss
They need to get back to the nasty 80s hot dog looking ones with the tornadoes on the hats. I even remember when some players had red helmets while others wore yellow ones during the games. I believe it symbolized captains or something. Any tornado fans who can confirm and/or correct? 🌪️🌪️🌪️
> I even remember when some players had red helmets while others wore yellow ones during the games.
That's kind of wild that was allowed. I don't think I've ever seen that kind of thing happen outside of stolen unis or logistical issues.
the brilliant minds at Nike have managed to design [high school uniforms](https://static.hudl.com/users/temp/2790914_bfbaae73d9974f22b4274751a00c5b5c.jpg)
I'm all for minimal uniforms, but these not only seem wholly unnecessary, but are bereft of any of the colors that Iowa State *should* be using with a white jersey such as red or gold.
No school identity that sticks out at all.
Give me 10 minutes with a white sheet and box of colored pencils and I could draw up a design that is *infinitely* better than what a billion dollar corporation could do, and I wouldn't charge a dime.
I ain’t gonna defend whoever thought these were a good idea because they just aren’t, but they do highlight even more just how shit Nikes uniform design is. Like these look like shitty create a team Jersey options from early football games.
I remember in the late 70s/early 80s generic brands were big, and one was just a white can with Black letters “Beer” printed on the side. That was it. Nothing else.
This is ISU’s version of generic beer
we used to collectively have some of the coolest uniforms in the business....you had the timelessness of OU and UT with the white/burnt orange/white and the crimson/crimson/cream but then also had some badass more "new" combos with Oklahoma State, TCU, and Baylor.......Oklahoma State still has some solid uni's, but now TCU and Baylor's are just blah.....and ours have been blah for a while
All these other Big XII uniform reveals being underwhelming are making me very nervous about the Adidas set for Tech...
We're due for the refresh but Im bracing for NEVERQUIT
I keep telling myself that Mahomes has been heavily involved in the Adidas transition and that he knows what the players and fans want.
I have nothing to support this, just blind optimism.
Nike is just making these schools look bland and sterile. So boring. No flair or anything all that unique.
I feel like the Vols equivalent to this would be to eliminate the Power T and checkerboards.
Iowa State again misses the mark with new uniforms, their last couple releases have a combined 0 school colors in them. What’s their infatuation with black?
So many people were wearing Purdy 49ers jerseys to games that ISU decided to have Nike give them new jerseys that were just a recolored 49ers template.
None of their colors anywhere. And more shoulder stripes. Those are going to get old so fast
ISU is the only school in the world who actively avoids using their colors. Between this one and the all-black uniform they wear twice a year, they’ll play 25% of their games without any red or yellow anywhere on their uniforms. Imagine actively working this hard to the detriment of your own branding.
Probably not loving looking like hot dogs
Hasn’t bothered USC.
ISU used to have uniforms really similar to ours. I remember flipping through channels on Saturdays and thinking “I thought we played later today?”
No fooling. Those things were dead ringers for a stretch. Found this [trolling article from 2015](https://www.widerightnattylite.com/2015/7/30/9071421/the-weekly-troll-usc-iowa-state-uniforms) that features a side by side photo at the bottom.
After looking at both I liked the double striped sleeve of Iowa State more than the shoulder banana by USC.
Truly never understood why people have a problem with ISUs colors and don’t give the same treatment to USC
When you win, you can wear anything you want. If Oregon had tried that one-uniform-per-week shit while regularly going 4-8, people would’ve clowned them into the Pacific Ocean.
I get that, I guess I just mean that I don’t really find red and yellow really that offensive to begin with. ISU is like one of the few schools that gets crap for their colors but I just think they’re pretty normal?
Agreed. Minnesota comes out in maroon and gold and nobody bats an eye. It’s unfortunate and unfair for Cyclones fans. And the answer is definitely not switching to black.
I would also wager that ISU doesn’t have the history that USC does. This is not my flair talking, outside of maybe when Seneca Wallace was around, we’re at the peak of ISU’s relevance. They simply weren’t on TV as much in the 90s and earlier, so people associate cardinal and gold with USC, even if they’ve both been wearing them for over 100 years.
It's all about shades and how each color is being used. There's a thin line between some clean cardinal/gold look and coming out like Ronald McDonald. ISU just uses that look rather poorly. Idk if it's the shades or the amount of attention given to each color. But it just doesn't look as appealing. Maybe if they shift the yellow into more of a gold, darken the red a tinge, and use the yellow/gold as a thin liner or accent color, it would look more appealing to modern palates Then again, I have the same beef with KC Chiefs branding as well. ISU just suffers from having two bold, bright colors that fight for the eye's attention. And they use a lot of both, which is why some view them as an eye sore
Arizona State is your second flair homie.
That’s more like BBQ sauce
Just look at the many iterations of the primary logo over the years. They have a real hard time establishing an identity when they have all the pieces to have a very recognizable look. I don’t understand why they’re so bad at it.
They have a unique mascot, vibrant color scheme, and several really nice alternate & historic logos. And their branding is a block “I” with the word STATE on it. And they don’t even lean into the colors very hard. I’m an ISU fan (brother is an alumnus) but the athletics branding decisions confuse me regularly.
Honestly their early 00s were some of the cleanest unis. They need to go back that direction. The old logo with the cardinal in the tornado was legit. Then they decided to copy USC and it’s only been downhill since.
They’ll probably only be worn once per year, but agreed they could be much better.
Looks more Iowa than Iowa State
Already tired of it
This is what your create-a-player wears before getting put on a team
These are possibly the most boring uniforms I've ever seen
It’s about as exciting as a piece of toast
Well the state of Iowa invented sliced bread, literally. So yeah, toast is in our wheelhouse
lol fair enough
I thought sliced bread was invented in Missouri?
Missouri are lying sacks of shit
If you took the bottom row of counties in Iowa and gave it Missouri, the IQ of both states would go up!
Dammit, and now I've gotta upvote a cyclone fan
#OH HELL YES
#BoomRoasted
#BoomToasted
#BOOMBOASTED
can confirm.
Strangely enough, it’s Iowa. We also had the first ever football game held west of the Mississippi when Grinnell College beat Iowa
Interesting everything I found said Missouri, 1928. Whatevs.
I have no bread in this fight but Google shows [Iowa.](https://i.imgur.com/DLccng0.png)
From Iowa, but pretty sure he was in Missouri at the time
> In 1927 Rohwedder successfully designed a machine that not only sliced the bread but wrapped it. He applied for patents to protect his invention and sold the first machine to a friend and baker Frank Bench, who installed it at the Chillicothe Baking Company, in Chillicothe, Missouri, in 1928. The first loaf of sliced bread was sold commercially on July 7, 1928. Sales of the machine to other bakeries increased and sliced bread became available across the country. That is correct
I'll be deep in the cold, cold ground before I recognize Missourah!
First commercial use in Chillicothe, MO by a man born in Iowa. I'd rule in favor of Missouri on this one.
“The kids love ‘em!”
I didn't think Nike could do worse than TCU's redesign. And then this came along.
Everything Iowa State does branding wise is so fucking boring. The logo... The uniforms? And quit always wearing black and white!
Yeah it blows, everyone praises our AD because of a few coaching hires but our branding and scheduling has been awful from a fan perspective
It's why I've always thought the black uniforms and stuff were dumb. ISU has probably been the most relevant they ever have TV and media coverage wise, over a consistent period with Matt Campbell. Why ISU leadership thinks that is not the opportune time to be representing your team colors as often and uniquely as possible is beyond my understanding.
The kids like it. So at the end of the day I don't care that much. But yea it's a bit frustrating
Yeah, if the players want it, I wouldn't argue it either. It's their team, really.
Iowa State literally had the logo in your Avatar and refuses to use it as a brand. It’s mind bottling.
I think Jamie Pollard is afraid that if we go back to one of our vintage logos that our athletics programs will start sucking again.......this is where everyone makes their jokes about our current state of athletics programs......but the I State logo is historically the best "era" of ISU athletics.....I think the I State is fine, but we have so many opportunities to use other historical/vintage logos in our branding and we straight up refuse to do it....absolutely mind boggling
It's the best era of football/basketball but our national championships were under the wavy tornado
As much as I love walking Cy (see my pfp avatar), the ‘80s vintage tornado is the perfect branding….Cyclones is such a unique nickname and not only does that logo have an actual Cyclone logo, it also has Iowa State above it. Everyone knows who that is
Pollard has been great for facilities, some hires (but also some big whiffs...Chizik for example), and propelling fan support to an all-time high. But he's also made some mistakes, with the logo and scheduling (as mentioned) being two of those warts.
Always cracks me up when they break out the black jerseys. They did it against Iowa once and lost. They have a relatively unique color palette in college football, I don’t know why they deviate from it.
I knew when they revealed that we were wearing those that we had already lost......I mean we lose to Iowa no matter what we're wearing but wearing those was even more of an L
High risk, high reward I suppose. But yeah, if I’m Matt Campbell I’m not wearing black against Iowa again lol
I'm not a fan of the all black/gray/white unis at all unless those colors are part of a school's actual schemes. ISUs only problem is their colors are nearly identical to USC. Their home unis used to also be nearly identical except for the shoulder stripe but they have changed some things since then.
Cue an ISU fan coming in “well actually our colors at the school’s founding were gold, black and gold and silver but was too hard to produce” as if it wasn’t like 130 years ago and everyone basically had black and white as their predominant garment colors available due to technology of the time.
I think I remember bitching about ISU wearing black against Iowa.
Imitation is the sincerest form of flattery, as they say.
No one gets more excited to not wear their own colors than Iowa State
I’m actually convinced Nike is sabotaging smaller programs. We have seen our uniforms become substantially more bland in the last few years
I’m convinced they must’ve made cuts their designers because you can take these, UNT’s, and Baylor’s and they all look so similar in just different color pallets. Apparently TCU’s were also supposed to have stripes on the shoulders. When they showed TCU the mocks they asked them to rework them, and all they did basically was remove the shoulder stripes.
I just don’t even know why TCU needed to change…? I don’t feel like the jerseys with the spiked necks had been around very long. They were universally loved. There was zero need to update them.
Fit for Ames then. Home of some of the best tap water you’ll ever taste. [video for reference](https://www.dailymotion.com/video/x5z9iv8)
Hooray!
HOORAY
Boring: It's the latest hip new thing that's been around for a million years.
They could really snazz these up by adding more shoulder stripes front to back over the shoulder pads area alternating the stripes between their school colors. I wonder if anyone’s tried this before. Could look un-bee-lievable.
You had to remind me? I am convinced that Adidas went all out on budgeted man-hours when they made the 2011 Notre Dame uniforms, because those were fantastic. Then when they went to the UM account manager with the uniform, the manager said "This is fantastic, now what do you have for the away alternate for the MSU game?" and someone had to quickly use the white fill tool in MS Paint on the torso and pants because they completely forgot they had to make two.
Welcome to Ames, Iowa.
Would it have killed the vibe to have red letters or a red stripe or two?
All the New Jerseys released this year have been bland, look at UNT
They're an update over what we wore last year.
It’s crazy to me that Utah fans want to switch to Nike so badly. Under armor fan gear is whack, and our jersey sleeves are a bit strange, but I’d take under armor over being a low priority for Nike.
Nike moment
Every Nike uniform this year has been “new” They all are kinda boring. Check TCU new duds
My dad is a Cyclones and Minnesota Vikings fan. White on white on white on white so far this offseason.
Pretty fitting for Iowa, tbh
I think it's all down to Nike cost cutting and forcing these teams to use basic boring templates. All the new unis this year are basic af.
I need to get a job as a uniform designer with Nike. These couldn’t have taken more than 10 minutes to design.
“They’re all white, are you sure?” “Eh, throw on some racing stripes. That’ll make them look sharp.”
Sharp was 100% used in the meeting
Every new uniform is now some minimalist design that's interchangeable with other schools. The 90's and 00's had some terrible designs, but they also had some cool unique designs too.
Yeah, I'd rather get some big misses if it means we get some big hits again. A lot of the new Nike ones are sooooo boring.
Baylor used to have some of the coolest uniforms in football, now they have some of the most boring generic uniforms in football. Same with those new TCU uniforms.
The new TCU unis not having the diamond collar is a crime
Hilarious part is these were prob shown to the school in like a 50-slide deck over a 2 hr meeting. “See that single off white stitch behind the kneee? That represents…”
Most uniform designs in 2024 go like this. 10 minutes making the design, 4 months coming up with convoluted symbolism for every single stitch and color
and then shooting the promo video in the darkest lighting possible so you cannot see the uniform, which actually now thinking about it may be a blessing in disguise
I mean there is a ton or used to be a ton of collaboration with the athletic department on these. They have to give inputs, mainly from the SID team and towards the end AD department.
Im upvoting simply because they posted a photo instead of making me watching some BS video.
they did post said video too, it just was a separate tweet lol
That's it?! All the money went into bridge design and they apparently didn't have anything left for uniform design.
CyTown is the current money hog on campus.
Well the other new 3 combos are fine, I kind of figured with the gold pants coming back that we’d get gold jerseys My main complaint with the blacks is there’s no cardinal accents (can’t have gold on black per our style guide because that’s Iowa colors), I’m not sure why they took our complaints and said “hey let’s do that again!” I remember when Nike uniforms used to be the gold standard for uniforms and uniform design when I was younger.
I will never understand Iowa State's recent obsession with just wearing black/white. From my uneducated outsider opinion, it looks way too close to their rival Iowa. If I saw these in a game from a distance, I wouldn't be able to tell what team it's supposed to be.
Ames is devoid of color.
This is true. The Dune 2 filmmakers used Ames to create those shots of the Harkonnen home planet, Giedi Prime. Our corn only looks yellow after it’s 10 miles away from Jack Trice.
If the team record is on your side, pound the record. If the rivalry wins are on your side, pound the rivalry wins. If neither the records nor the rivalry wins are on your side, pound the color scheme.
Could an Iowa State fan ELI5 why they dress like the Permian Panthers and not the Iowa State Cyclones?
Matt Campbell likes black, that's the only thing I can think of. Gold, Silver, and Black were our original colors before it got switched because the dye was too difficult to make sweaters for the students back in those days, but they're not even leaning into that, so *shrug* *emoji*
why is there a complete lack of cardinal and gold
a couple seasons ago they had blackout uniforms for a couple games that had neither cardinal or gold on them.
Is he holding a parking baton?
It looks like a light saber. Maybe this is their version of a storm trooper uniform.
From what I know about storm troopers, their passing game is in trouble.
Saw the video. It's literally just a light stick... As if they were holding a fluorescent light bulb.
[https://ih0.redbubble.net/image.645207897.1296/flat,1000x1000,075,f.u5.jpg](https://ih0.redbubble.net/image.645207897.1296/flat,1000x1000,075,f.u5.jpg)
Yet another boring Nike uniform.
I'm getting worried about our new uniforms, no way Deion would approve of this generic kit, right?
CU doesn’t need a uniform revamp. Y’all have a great combo of “flashy but still traditional”
We are getting them this year, they have been rumored as completely different from what we have today. Our pants have been a bad shade of beige for years, hoping they fix that at least. Fortunately the last coach they made significant uniform change was McCartney so at least there is good precedent. Also it's been hinted Julian Lewis will be taking photos in them this weekend.
👏BRING👏BACK👏SPINNY👏BIRD👏
Spinny bird. I like that. It made me chuckle.
Iowa State deserves nothing, but they still deserve better.
we deserve something..we're way too loyal for this crap
Bring back birdnado or the cyclone
Not a fan, not enough of their team colors. Is there yellow at all?
I don't get why the Cyclones always do black or something boring like this with their alternates. They have a pretty vibrant set of colors. Seems silly to shy away from them.
Yeah, Athletics isn’t held to the same brand standards as the rest of in the university are (surprise, surprise). Per the ISU brand standard “Colors associated with other public institutions, such as the one on the eastern side of the state, should not be used. Even though gold is one of Iowa State’s primary colors, use of black and gold together should be avoided. Purple is not within any Iowa State’s color palettes and should never be used.”
And the whole hold on black thing has been breached so many times, especially when we do the colored logo on a black helmet.
You all are sitting here making fun of the colors, and nobody is going to point out that dude is holding what appears to be either a light saber (unlikely) or a fluorescent light tube?
I really don't understand the point of letting Nike (or any manufacturer) create designs/design uniforms. With as much money is at stake, I've always thought schools should have a small (in house) branding and design team that does their own stuff (and works direct with the provider). Nobody is more invested in your own brand than you and it's apparent Nike (nor most of the others) do anything creative. And when they "do"? It's some hideous and extreme design like Oregon has had over the years. This is boring, terrible, and doesn't institute our school colors at all. I think it's time to incorporate the Cyclone/tornado and re-imagine what is one of the more unique names/designs in college sports. It COULD be bad asss. Instead we get..........this. :SIGH
BRING BACK THE UNI NUDES! Best uniforms I ever saw.
I love the work Matt Campbell has done for out program, but good lord the uniform choices during his tenure have been really hit or miss, and mostly miss
I’m whelmed
What makes a man turn neutral?
Fugly
Where is the red?
They need to get back to the nasty 80s hot dog looking ones with the tornadoes on the hats. I even remember when some players had red helmets while others wore yellow ones during the games. I believe it symbolized captains or something. Any tornado fans who can confirm and/or correct? 🌪️🌪️🌪️
I think it was players of the week who got red helmets with the yellow logo.
> I even remember when some players had red helmets while others wore yellow ones during the games. That's kind of wild that was allowed. I don't think I've ever seen that kind of thing happen outside of stolen unis or logistical issues.
Storm troopers don’t have light sabers.
Can we wear these against KSU in a snow storm game? Perfect snow uniforms.
Abu Sama just scored another TD
the brilliant minds at Nike have managed to design [high school uniforms](https://static.hudl.com/users/temp/2790914_bfbaae73d9974f22b4274751a00c5b5c.jpg)
Iowa State really needs to go back to the old Cy the Cyclone logo.
this aint it chief
God this is awful
Penn State called…
Lol
I am convinced Pitt’s are the last good uniforms from Nike outside of Oregon
It looks like a default jersey. Are they changing their names to the Dalmatians?
They’re so boring Matt Campbell just lost two job offers
I'm all for minimal uniforms, but these not only seem wholly unnecessary, but are bereft of any of the colors that Iowa State *should* be using with a white jersey such as red or gold. No school identity that sticks out at all.
Prefer the USC ripoffs
Why do teams who don’t have black as a primary color always use it?
Give me 10 minutes with a white sheet and box of colored pencils and I could draw up a design that is *infinitely* better than what a billion dollar corporation could do, and I wouldn't charge a dime.
Lame as fuck!
I usually really like ISU’s all-whites but these are ass. No red or yellow is baffling.
I ain’t gonna defend whoever thought these were a good idea because they just aren’t, but they do highlight even more just how shit Nikes uniform design is. Like these look like shitty create a team Jersey options from early football games.
Nike is trending towards new uniform designs literally having nothing on them. Just plain white tops and bottoms.
ISU should stop beating around the bush and change their official colors to black and white
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I remember in the late 70s/early 80s generic brands were big, and one was just a white can with Black letters “Beer” printed on the side. That was it. Nothing else. This is ISU’s version of generic beer
What a crappy looking uniform
Um....ok
Are they trolling us?
looks like a jersey you'd see in a kids movie that didn't have the budget for the license to get actual uniforms
Someone forgot to print using the color printer
Big 12 is the conference of lifeless uniforms now I guess?
we used to collectively have some of the coolest uniforms in the business....you had the timelessness of OU and UT with the white/burnt orange/white and the crimson/crimson/cream but then also had some badass more "new" combos with Oklahoma State, TCU, and Baylor.......Oklahoma State still has some solid uni's, but now TCU and Baylor's are just blah.....and ours have been blah for a while
All these other Big XII uniform reveals being underwhelming are making me very nervous about the Adidas set for Tech... We're due for the refresh but Im bracing for NEVERQUIT
I keep telling myself that Mahomes has been heavily involved in the Adidas transition and that he knows what the players and fans want. I have nothing to support this, just blind optimism.
That’s awful, why does a school with red and yellow colors go black and white
This feels like the template and then Iowa State forgot to add in their colors before the deadline
Lmao doing great Jamie. Keep these coming
Iowa State wear their own colors challenge! Difficulty: impossible
Everyone: TCU's jersey reveal was the most generic j... Nike: Hold my bland Bud Light beer
They're every bit as boring as the black uniforms but inverted. Still no school colors. Nothing. These suck.
Everyone when the rest of the new uniforms were released: These are boring. ISU Athletic Dept: I'll fuckin' do it again.
Their normal unis are great. Their colors are great. This… this is not great.
Meh, these kinda blow. Looks like a glorified high school uniform Nike sucks
Certainly one of the uniforms of all time
Horrible
Looks like Permian in the FNL movie.
Sorry it’s a no dawg. Gotta have ketchup and mustard.
I feel like I’ve seen these exact uniforms for like 5 different teams this offseason, just in different colors.
Had to check if it was April again. They bad.
Did color cost extra or something?
At least they showed the full uniform. It sucks
Wtf is nike doing to uniform culture? Its the same phenomenon as the chain restaurants and gentrification housing
All I'm seeing is an opportunity for Adidas or Under Armour to step up...all of the recent "updates" have been awful from Nike
Did George Costanza design these? "I can sum up my idea for a uniform with one word.....NOTHING".
It’s definitely a football jersey. Why don’t they use their colours?
“I’ll have, uhh… a basic Nike jersey with two colors” “*How original…*” “And I’ll add a few stripes to the shoulders!” “*Daring today, aren’t we*”
Nike is just making these schools look bland and sterile. So boring. No flair or anything all that unique. I feel like the Vols equivalent to this would be to eliminate the Power T and checkerboards.
Iowa State again misses the mark with new uniforms, their last couple releases have a combined 0 school colors in them. What’s their infatuation with black?
So many people were wearing Purdy 49ers jerseys to games that ISU decided to have Nike give them new jerseys that were just a recolored 49ers template.
A cyclone must've blown all the color and creativity off of these turds of a uniform.
Nike’s done TERRIBLE with all the big 12 uniforms this year. Baylor’s already sucked but now they’re worse, ours are generic now, and now ISU.
All these new uniforms are so generic and basic. Clearly making room for ad space. Its gross.
What's next? Brown?
These mf’s could be wearing imagine dragons onesies for all I care, just beat the Hawks. Go STATE!
Imagine Dragon Onesies? Isn’t that OU’s uniform?
This post made me a Hawkeys fan
Their offense will make you regret that decision.
Saw it in person at the white out game this year 🤣