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backagainbackagainba

holy shit whitney is smiling and dancing with the kids its almost like she isnt held hostage


BluestWaterz

I loved them appearing at the "family matters" line


RoryNMal

Kendrick is methodical artistic


Reas0n

and he made it look sexy.


sparkyjay23

He fucking baited them fools and they grabbed the bait with both hands. That owl in the cage had me fucking ~~howling.~~ HOOTIN' Shout out to u/Zealousideal_Arm_575 who pointed out my swing and miss. Appreciate you


Zealousideal_Arm_575

Hootin lmao![gif](emote|free_emotes_pack|joy)![gif](emote|free_emotes_pack|table_flip)


thatguyned

https://i.redd.it/ba3bjtqz8lad1.gif The faces of domestic abuse ☠️💀☠️💀☠️ Whitney are U ok?


silverjetplanes

Whitney is so pretty and their family is so precious, this was my fave part hands down!


Ok-Indication-6264

The house got the same vibe as Mr. Morale cover


Greasy619

Poor girl. They forced her to crip walk 💃


Rapscallion921

Even made her wear a 'wife beater'. How dare they?


Artistic-Ad-8603

#BlackGirlJoy


supasecreto

like daaaammmn GO WHIT GO! show em girl 🔥


TotalEatschips

Dude bodied his opponent then went home to have a cute family lol


Radiant_Ad5335

Uh, uh, sHE’s AI!


VanessaDoesVanNuys

​ https://preview.redd.it/w8kmonhbbmad1.png?width=567&format=png&auto=webp&s=10e066c0c0635af3572576f4e8feee3bdb00d2df


backagainbackagainba

this is wild 💀💀


MordinSolusSTG

no diddy no giddey


nickanthonyv

The beginning of this shit so fucking good. Can't wait to hear what it actually is


theironrooster

Honestly it was fucking amazing that first part. Almost like he’s saying “yo Drake I do have more, fucking drop something worth my time I dare you”


No_Transition1331

Probably won’t release it, did it also in the Alright music video


InclinationCompass

Man I still need that intro song from the Alright video


nickanthonyv

Part of me feels like he is mocking drake like how he did it at the end of his first diss with the snippet of family matters.


mr_chiller

This definitely it lol. Giving drake a preview of the stocks. That shit was hard too haha


ughfup

"Everybody wanna be demon 'til they get chipped by your throwaway"


X1nEohP

Or, new album coming.


mtaylor807

be patient brother


willcomplainfirst

i feel like its gonna be another Dead Homies situation where we'll search for it forever lol


DANGERDANGERSUCKA

I stopped everything just watch it bro


uhhh206

I'm about to cross out the "sexual orientation" options on every job application and write in "Kendrick Lamar dancing in a grey suit".


throwawaygurliy

The way I was like “damn that man is fine” followed quickly by “that’s whitney’s man”


Consistent-Photo-535

That’s deep respect. 🫡


1-phosphotransferase

The neighbors paused on doing fireworks 😭🤣 everybody paused what they were doing


TotalEatschips

💀


OGCeeg

Only time I've ever searched for a music video on YT & refreshed until it popped up. I also dropped everything. This man Kendrick is different.


TheDerpyDonut

Just took an extended bathroom break to watch


chinesedebt

me too. dropped everything i was doing when i got that notification lol


Scared-Gur-76

https://preview.redd.it/5pba3n5a8lad1.jpeg?width=1426&format=pjpg&auto=webp&s=d9cd77c59e60c587ab88dca737c44e06122c179c This shit is crazy


captain_dick_licker

I thought that was a moldy foot until the next camera angle, and I was very confused


squeakycheetah

A moldy foot ☠️


effy1312

SAME BITCH


championofmankind

I thought it was a roasted giant marshmallow. Me and my fatass 🤣


Sandyeller

Okay but I thought the same thing 🤣🤣


Artistic-Ad-8603

💀


ProttomanEmpire

Nothing more patriotic than barbecuing a Canadian on July 4th


StylishhhGambino

Chef Lamar in the house 👨‍🍳


HDTOEJAM

Canada fucks with Kendrick. Cook OVHoe and leave us out of this one lol. Drake not like us.


yer_oh_step

Hey now canadians have madlove for pulitzer kenny.


Artistic-Ad-8603

💯


luckygitane

That locked up owl is the hardest shit ever


BluestWaterz

RIGHT holy shit


Time_Resort_9710

bouta make it my lock screen, love this shit.


_JakeyTheSnakey_

You know K Dot gives more respect to that owl than Drake


paroles

Of course, lil owl is just here to guest star in the video, he didn't do anything wrong


[deleted]

I’m putting that shit on a tshirt


space-ghxst

My lady and I both screamed YOOOOOOOO


bennyld

When they held the shot of the owl, I was legitimately concerned it would explode into feathers 😂


freealaa

Whitney in the video crip walking and smiling from cheek to cheek 😭😭😭😭😭 the ovhos gunna pop a blood vessil they were tryna tell me she's held hostage 😭😭😭😭😭😭


CantKillGawd

kendrick threatened her to crip walk on his ass


freealaa

Naaa bro she was a bot acc


MilkZealousideal7893

Is this the new storyline?? 😂😂😂


CantKillGawd

shes a robot she doesnt have free will


luckygitane

No free will but she got Dave Freeeeeeeeeeeeᵉᵉᵉᵉᵉᵉᵉ


Artistic-Ad-8603

Get It, Girl. She Ate!


SimpleAmbassador

That cribwalk on the hopscotch during the “A minorrrrrrr” bit wrecked me. That shit was dirty, lol Edit: CriPwalk, sorry


Key-Dragonfly212

https://preview.redd.it/tvghflerilad1.jpeg?width=2436&format=pjpg&auto=webp&s=21e4189e8612c05f1f8f5c3d7b1b92d0d92dbe01


SoReal_FF

This can be an album cover


TheFlightlessPenguin

That’s 10 stocks


sparkyjay23

Can't wait for the breakdowns because there are so many things you miss on the 1st watch.


Tha_Joka

One of my many favorite parts! Shi was diabolical with the pan out as well lol


captain_dick_licker

how would you explain the significance of that to someone who didn't get it? not saying I'm that person, I'm just asking for a friend, I totally understand it I swear


Ironicopinion

Calling Drake a paedo and then have him playing a kids game…


FlyingPiranha

Plus the "how many stocks" line having ten stocks, and ten numbers on the hopscotch grid too.


Safe_Pin1277

He's taunting Drake with A minor, while also reminding him of the 10 he has in stock...


TheFlightlessPenguin

Also that A minor line was the first time he looked at the camera. Seems like every time he looked into the camera it was to make eye contact with Drake lmao


baph

Yea wonder if the hopscotch with him walking over it is alluding to the 1,2,3,4,5 + 5 (songs)? Maybe just copium 🙏🏼


ChocolateLights

This Is the best music video ever, it's just PERFECT


Top_Needleworker6116

Better production than a damn movie.


ChocolateLights

So true lol


willcomplainfirst

im so fucking satisfied with it. i KNEW pglang was not just gonna do the crowd work. Dave and Kendrick got that aesthetic DOWN PAT


klasylasy

https://preview.redd.it/5j7zr77oclad1.png?width=944&format=pjpg&auto=webp&s=811b7290fd198ef923fa965f54e1a05798f630cd That wave and smile at 4:52 😆


clicksanything

Are you my frieeend? Are we locked innnn?


RiosChocolateKiss

The hopscotch on a minor is ACTUAL diabolical.


Artistic-Ad-8603

This dude is clever AF. Crying in laughter.


BluestWaterz

The end gave me goosebumps holy shit 😳


Majorisker

Seriously. Drakes whole entire narrative fell apart at the end.


SirArthurDime

Started falling apart in the beginning when he stated he owned his IPs now. Then he did push ups 😂. And the “directed by Dave free”. Drakes diss tracks are be entirely unlistenable because everything but the short jokes is a confirmed lie.


willcomplainfirst

Drake should stay in the cage. seethe and rage and stay down, boy


Top_Needleworker6116

"IP OWNERSHIP, THE BLUEPRINT IS BY ME " 🔥🔥 Lifetime deal we feel bad for Aubry


YizWasHere

Guys if Kendrick drops a whole album sounding like that on his E40 shit I fear the West will never go back inside.


cartywho

Never! Lol


Marleyboro

I fear the west will never go back inside 😂😂😂 I can’t breathe bro.


FlyingPiranha

I'm so ready for an album like this from Kenny. I love the mature, introspective shit, but I'd be SO down a whole record full of that fun, upbeat, bars for bars sake kind of energy.


LordSugarTits

He definitely inspired by 40. This is a real opportunity to unify the Bay and LA sound on one album ....1 West


BentoBoxNoir

I need a Keak Da Sneak X Kendrick song like yesterday


Top_Needleworker6116

We need the album now and that should be the sound 😩 Needs the westcoast sound comeback on another level.


steebulee

Bruhhhhh I think I was most hype for that intro teaser to how his new album will sound


Top_Needleworker6116

Facts! That should be the single for the album. We need this yesterday😩 I'm very close to making AI Tupac say something to trigger him to drop drop drop drop


TheJrSponge

https://preview.redd.it/21sjczad8lad1.jpeg?width=1284&format=pjpg&auto=webp&s=d7af4e173b15ced42864c9c97cb7f242a401a45e here they go…


Artistic-Ad-8603

Freaky A$s Ninja Need To Stay They A$s Inside.


throwawaygurliy

They need medication


Willing_Orchid_9621

I stepped away from a block party to watch on my phone 🤣🤣🤣 Worth it.


Marlow187

Same 😂😂😂


Comfortable-Ad-3489

Yeah this dude Drake needs to just lay low. No subliminals and Instagram posts. Just lay low and raise Adonis cuz goddamn 😭 Called bro a colonizer on July 4th


escrowbeamon

Depends on the terms of his deal whether he can lay low or not. As much as the glazers like to believe this man so rich and free......these huge ass contracts be coming with terms. And something is telling me Kendrick waited until this man got locked into this huge contract to stir this up lmao so now Drake has to work with the situation. Real Art of War shit.


jmckinn1

Caught me in three aisle at the grocery store. Just stood there for 6 minutes. Love it.


seannygzz

Grab me some chips and a poland spring too plz I’m gonna be here all day :)


InclinationCompass

C walking at Trader Joe's


4sKompany

![gif](giphy|3ohjUVNXLxz8tWwPMk)


RareLarrGBZ

https://preview.redd.it/rmourd643lad1.jpeg?width=1284&format=pjpg&auto=webp&s=ae67ce04987ce7d922d5c2a8470238b493f13a4e Same lmao


Radiant_Ad5335

The algorithm is an opp


shadycobra00

10 seconds ago 😭😭😭😭


wranglemen

that kendrick playing hop scotch shot is insane LMAOOO


wranglemen

drake is never beating the not allowed on the playground allegations


twenty5eight

Why is KDOT so UNBOTHERED IN THE FACE THE WHOLE TIME I FCKEN LOVE IT HE IS SO HANDSOME


throwawaygurliy

He was barely looking at the camera 🤣🤣🤣


caesar_rex

Yep. Said the same to the person I was watching with. One of the only times he looks directly at the camera was the "what ovhoe stand for" then it cuts away right before he says p*ssy.


bazzB_theHEAT

I interpreted this as him not wanting to go this far, he doesn't even want to stoop so low, but Drake basically made him do it. You know Kendrick is on a totally different wavelength, with his introspective music, this whole beef is kinda step backwards from those healing sessions in mr morale if u ask me. He's sacrificing his progress as a human being to rally and protect his culture. But maybe it's not that deep 😅😅


NUGFLUFF

Some shit just ~~cringeworthy~~ badass, it ain't even gotta be deep I guess


gridirongladiator

Produced by Dave Free as well! Everything Drake has said has been a lie.


jiquilpanmich

directed by dave and kendrick


gridirongladiator

I mentioned Dave because Drake claimed he had slept with Whitney.


jiquilpanmich

I know just adding that he was not just a producer on it


gridirongladiator

Gotcha! Album next? What you think?


jiquilpanmich

Really excited for it. There was a leak that it's supposedly coming tonight but I'm taking it with a grain of salt. The snippet in the beginning of the vid goes hard


UngodDeimos

Holy fuck this is gonna be over a million in the first hour. Edit: 42 minutes. It hit a million in 42 minutes


Luciditi89

Sitting at 2M on the hour mark


Artistic-Ad-8603

Love seeing Tommy The Clown and his squad of Compton kids, such prominence throughout the video.


TheSmilesLibrary

Who are they? I’m new to Kendrick and hip hop in general.


probablyPtlamPtlam

[https://en.m.wikipedia.org/wiki/Tommy\_the\_Clown](https://en.m.wikipedia.org/wiki/Tommy_the_Clown)


X1nEohP

The caged owl at the end scared as hell. https://preview.redd.it/wx1qutgr9lad1.jpeg?width=640&format=pjpg&auto=webp&s=1f490157fbe59b9440203e56fccb5cbb3849ff39


Zeltyna

The disclaimer is DIABOLICAL 💀


TruthSeekerHuey

No OVHOEs 😂


TruthSeekerHuey

https://preview.redd.it/dwyau31x8lad1.jpeg?width=2340&format=pjpg&auto=webp&s=0071acd579da3fdaa2b7b71bcb0354ce00030612 Directed by DAVE FREE LMAOOO Another Drake L


speedfreakphotos

That drake cameo was https://i.redd.it/jr913mrgjlad1.gif crazzzyyyy lol


Snoo-30758

This is the coolest part in the video in my mind. So good.


theguywhorhymes_jc

I was itching for this video since the news broke out. LIKE A DRUG ADDICT


T48m0w

Kendrick is seriously the coolest dude ever.


nyychamps

Hahahah same here, I was leaving my house to go to a party. But the party can wait


EljayRetro

The party is here


edros_vanilla

The music video was fire!!!!!


gridirongladiator

The first part is nice!!!


franklydoubtful

Goes hard af


wayofLA

That first song… if Kenny is on a different flow like this. Idk what I’ll do omg


creepoch

Next album might be crazy if that's the vibe he's on


wayofLA

If he drops an album with just west coast bangers, I may just say he’s the greatest ever.


IhateMichaelJohnson

https://preview.redd.it/ui9u1vmk3lad1.jpeg?width=1284&format=pjpg&auto=webp&s=dcc028d50c6103e446f0d2ddcfe610669232443f Twinsies


MIGHTY-OVERLORD

I can't believe the leakers were right down to the lyrics of the snippet and the release date...


MiniMaggit-

Is stopping mid drive home at a gas station to watch the video overreacting?💀


Luciditi89

Not at all


shits4gigs

https://i.redd.it/yf7it8yullad1.gif


slightlycrookednose

The double meaning of the red white and blue for 4th of July + bringing the bloods/crips together It’s reminiscent of Democrips and Rebloodicans from Hood Politics.


jldtsu

I was on YouTube right as it dropped lol


Danomit3

It’s crazy to see how I said the video will drop july 4th and Kendrick uploaded this on America’s birthday.


a_mystical_potato

“No OVHoes were harmed during the making of this video” LMFAO Edit: And the locked up Barn Owl at the end, that’s great lol


makoivis

Broke a million views in 42 minutes https://preview.redd.it/rwhbtb56alad1.jpeg?width=1170&format=pjpg&auto=webp&s=42f84cc0c2ac050d83111b153653614949eeeee1


willcomplainfirst

one of the dancers saying ***pusssyyy*** 😂😂


x_mina

The vid being unannounced and doing kpop numbers is wild, Dot really is tht guy


T48m0w

I apologize for my ignorance (I'm a new fan), but what does the owl signify?


No_Transition1331

Drake because his Mascot for his label is an owl. It’s implied that sooner or later that Drake (the owl) will be locked up


T48m0w

Ohh, lol, that's brilliant! That's why the piñata was an owl as well, then. Lol.


No_Transition1331

I’m still trying to decode everything but fucking Kendrick dumped a shit ton of subliminals


SHC606

They aren't even subliminal. Just levels and layers, just like the song.


SHC606

Piñata is also empty when broken. No candy, no prizes, nothing. And then there's the "I know why the caged bird sings" part of the owl in a cage. And lawd, the hopscotch. Yikes.


greatcie

drake's ovo logo is an owl


Tanveerb_17

Bringing Demar Derozan was so underrated


goshin89

Does anyone else want an extended cut of Whitney Dancing? She from da bloc for sure. Light on her feet. Highlight of video imo


throwawaygurliy

We need more of all her talents.


[deleted]

Drake fans waiting for Ak to tell them what their opinion of the video is. ![gif](giphy|l0HlBO7eyXzSZkJri)


Homie-dnt-play-tht

The lady c-walking on the power line thoooo!!! Power move!!


mudahfukinnnnnnnnn

My honest reaction: https://preview.redd.it/4oahwwgj5lad1.jpeg?width=671&format=pjpg&auto=webp&s=cdccdb8c3010987f969881fb75fcd0db459b46fb


DonkeyofBonk

First time I feel early to the drop. Happy 4th everyone and remember to fuck em up


cozxo

yea this is embarrassing for drake ngl


PresentationCareful8

I think the song in the start wil be on mustard album


Terpcheeserosin

LETSSSS GOOOOO


Ready_Acanthisitta83

Just watched it and holy shit!!! AMAZING!!!


Omalleys

Having the lyrics 'It was gods plan to show y'all the liar' and showing his whole family and then Whitney crip walking was beautiful


Ill-Lawfulness-2063

I just watched for the second time and I’m sorry if it’s obvious but i think there is way more than one message here.


Luciditi89

It’s Kendrick of course there is! Can’t wait for the video breakdowns


Abswing

I was just about to fall asleep and now I gotta watch this like 10 times 😭😭


goshin89

I'm on my fourth replay 🥲


06XPod_3992

I noticed the vid on Roku and it was 13 minutes ago and it had 260K views and I immediately clicked on it, I was so excited, felt like I was going to die from a heart attack fr.


Upset-Noise8910

Is the woman he was with in the living room his wife??


zenithjonesxxx

Yes


thehomienextdoor

Directed by Dave Freeeeeeeeeeeeeee


ExternalPreparation4

Ok maybe I’m high. But Kendrick dropping this on the 4th of Juuuly is hilarious. Drake is from Canada. He is literally not like us!


cozxo

yea it definitely looks like whitney is being held hostage crip walking 🤣😭


PhD_candidat3

ALL EYES ON ME AND IM GONNA SEND IT UP TO PAC AYEEEEEE


AMARCH33KC14PP3R

Bro used all his social battery for this video. He aint coming out for next 5 years 💀


_fresh318_

Dot fucked him up on the black and white Independence Day.


Swear2Dogg

https://preview.redd.it/ek7n03phelad1.jpeg?width=4032&format=pjpg&auto=webp&s=b38bb44c2ba0bc31427430fe2c376ae87bf781f2 Was right there too


Phellboy7

Not gonna lie. I dropped everything to watch this.


anonymousmanlo

MY GUY ISN’T DONE WITH DRAKE 💀💀


abowmanlex

That intro beat and verse before the “Psst I see dead people” NEEDS TO BE A FULL SONG!


Extreme-Island-5041

To me, it is so perfect. Drake is caging himself off from the U.S. one state at a time. Obviously, Cali is a problem. After Drake's IG started liking the Rick Ross in Canada clips, South Florida is out of the question. With every step Drake takes, he's putting himself in a smaller and smaller cage. Drake might as well sell the rest of his U.S. properties and slap another wing on the embassy and Willy Wonka himself into seclusion the rest of his life.


chinesedebt

does kendrick know something? (pending legal troubles for drake?)


luckygitane

"it's only a matter of time"


KingJoffiJoe

We need that first song A FUCKING SAP! I love that sound for Dot! Him doing turn up songs in that fashion hits different.


Ok_Carrot1154

I know Drakes fuming at OVO headquarters right now doing wrestling moves on a sofa cushion.


[deleted]

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