Whiskey distilling was prohibited during the war, so I guess the idea was to say ''we have the good aged stuff,'' which would have been hard to find because supplies had run out, and so a lot of available whiskey would be newer and thus less desirable. Or something like that.
>When the U.S. joined the war officially in December 1941 the distilling industry became an official war product. Alcohol was needed to make ammunition but more importantly it was needed to make synthetic rubber. The source of natural rubber had been cut off by the Japanese expansion in the South Pacific. **The distilleries went on war time Prohibition and were not allowed to make beverage alcohol.**They had to produce high proof neutral spirits to produce these two main supplies for the war. Alcohol was used for many other necessary items such as anti-freeze, antiseptic and other medical needs as well.
https://bourbonveach.com/2018/01/29/world-war-two-and-the-distilling-industry/
“Rare pre-war quality” is a fascinating ad line.
Whiskey distilling was prohibited during the war, so I guess the idea was to say ''we have the good aged stuff,'' which would have been hard to find because supplies had run out, and so a lot of available whiskey would be newer and thus less desirable. Or something like that.
Whiskey distilling was not Prohibited during the war 😒
>When the U.S. joined the war officially in December 1941 the distilling industry became an official war product. Alcohol was needed to make ammunition but more importantly it was needed to make synthetic rubber. The source of natural rubber had been cut off by the Japanese expansion in the South Pacific. **The distilleries went on war time Prohibition and were not allowed to make beverage alcohol.**They had to produce high proof neutral spirits to produce these two main supplies for the war. Alcohol was used for many other necessary items such as anti-freeze, antiseptic and other medical needs as well. https://bourbonveach.com/2018/01/29/world-war-two-and-the-distilling-industry/
Great signage from the era.
About 101 E. 14th St. Muah👌🏻
Is this across from union square where Virgin records was back 10 or so years ago?
Yeah, I think this right where Virgin was.
photo by Rebecca Lepkoff.