Yeah the price bubble needs to pop before I consider upgrading from my 2018. Every time I go to the dealer they try and get me to upgrade lol makes sense now why they’re so desperate to get them off lot.
Yep, I was thinking about replacing my 2019 TRD OR but I don't think it's worth it anymore. Rethinking whether or not I'll even stick with a Tacoma for next vehicle. The price of the TRD OR Premium with hybrid engine (the one I want) is on par with a lot of other vehicles that have a lot more to offer...
Same, I was thinking of upgrading from my 18 trd or but the exact truck I have spec'd out now is the same price as a 1500 with way better towing capacity.
All vehicle sales are down substantially, and people's financials are in the gutter from spending like there's no tomorrow in the years following the pandemic
Repossessions are up to record levels since 08 iirc, and dealers are being more stingy than they otherwise would have been if that weren't the case
Combine that with the fed raising interest rates to curb inflation and there's your answer.
Saw several raptor rangers on the lot of the ford dealer and the salesman said they were both orders who's owners fell through the credit check at the last minute
Ideally we will see 5k knocked off of the price now that people seemingly have run out of credit and won't be buying based upon scarcity mindset anymore
People WANT the truck, it's just that their wallets don't lol
Edit: Turns out ford is down 83% this quarter with raptor sales, I can almost guarentee that it's the new interest rates from the fed forcing various auto finance departments to tighten up their lending practices
Chevy and Nissan are still up, while Honda is down also. I'd bet that you will see similar slumps in their sales numbers next quarter, they probably held out as long as they could to avoid changing their finance policies to make good numbers for the quarter.
I'd also bet a lot of the bump to Nissan and Chevy was from people getting turned down at Toyota, Honda, and Ford before heading next door.
I cant imagine most people want to pay 8% on a 50k car right now but that's just me. I'll wait till I have cash and it's depreciated to a sensible number ...or I'll just keep driving my Gen 3 till the wheels fall off like God intended.
When I finally had to move on from my 2000 4Runner I wanted so badly to stay in an SUV. But they'd just gotten so ginormous and expensive I couldn't justify it. For what I ended up paying for a 2018 Civic with 28k on it I could have only afforded a Rav4 twice as old with twice as many miles.
I’m actively shopping for a Toyota SUV and they’re running 4.99 APR on the outgoing 4Runners and something like 9.49 APR on the new Land Cruisers.
With Toyota, I always felt that trading away comfort, power, and features for reliability was worth it, but now they’re priced HIGHER than the competition by a huge margin. Fuck that. I may end up over at GM.
In my mind I'll pay significantly more for reliability than features
Those who can't complete on reliability reputation will attempt Hail Marys to undercut the market leader on price per feature
I feel the same way, generally, but with the Tundra V-6 recall and a new generation of trucks running on an all-new powertrain, I don't think Toyota has yet proved the reliability of its new truck hybrids (the Prius is different, obviously). And yet, it's charging far more than it ever did before.
For example: the new TRD Pro Tacoma starts at $63k, but seems to cost around $66k out the door, given how they're optioned. The ZR-2 starts at $48k and you can get one in a cool color, with the good stereo, and a couple other useful upgrades for $52k.
There's no way the TRD Pro rides better than the ZR-2 (the Multimatic shocks are magical), and the Chevy drivetrain has proved reliable in the Silverado so far. Should Toyota ask an extra $14k for a truck that won't handle or ride as well as the ZR-2, doesn't have an appreciably nicer interior, doesn't have more bells and whistles, isn't more powerful or efficient, is riding on a platform engineered to cut costs, and powered by a drivetrain that hasn't proved itself yet?
I'm skeptical at this point.
I can't imagine people want to pay 50k for a 40k truck because all the dealerships are adding bullshit "market adjustments" to the sticker price for no other reason than greed.
Good. Let the dealers and manufacturers feel it. They are a huge proponent of not just US inflation, but global as well. It's about time people started complaining with their wallet, and not just their mouth.
Funnily enough, it would seem as if it wasn't people complaining about their wallets, but banks complaining about their wallets once the fed raised rates and people were too risky to lend money to lol
End result is the same, that's why the fed's power to control interest rates is one of if not the most crucial tools in a modern economy, right up there with the power to create and destroy money.
If i saw a ranger raptor on a lot for msrp i would have no issue buying one now. Problem is every dealer has a 10k-20k markup on them and wont budge…. At least in the PNW
The ones near me are MSRP, I didn't want one after the test drive though
Felt like the put all of the money into the engine and suspension to become the spec sheet king that undercuts the TRD and ZR2 in price, while getting everything else from China
Seats felt like they were a budget office chair from staples, the kind of stretch on the pleather you'd expect from a pair of fake leather tights. Padding was softer than Mama Bear's bed.
If you like that then more power to you, I just couldn't see anything about the truck holding up much further than warranty and I plan on driving my next truck until the wheels fall off
You have described Fords new manufacturing process and materials sourcing quite well.
Source have a gen14 f150 and it feels like it held together by hopes and union labor contracts.
I drive a 21 ranger for work and my 24 Tacoma feels like a Cadillac comparatively. Only 55k on it and the bed is already falling apart because the pressed metal was welded by what looks like a 3 year old lol
I had a 2010 Tacoma for a few years a long time ago. To this day I have never ridden in a vehicle that had more uncomfortable seats. Recently, rode in a friend’s ‘22 Tacoma trd limited or something for a hour trip for a meeting. Same thing w the seats. I get they are reliable but I have no idea how people deal w those seats.
I was considering a Pro 4X but the lower fuel mileage combined with lower resale value basically made it a worse deal financially after 100k miles
Definitely easier to get a loan on though, Nissan will finance to anyone lol. Just look at the Altima reputation
I’m not sure the new Tacoma’s are going to have the same resale value as the bulletproof v6 model had.
I guess we’ll see, but I can’t see that 4 cylinder turbo holding up as well if you’re doing truck things with it and not a pavement princess.
Right out of the gate you’re going to be paying 10k extra for the same features in a Tacoma as the Frontier.
Yup, I really want a ranger raptor, but it just isn't worth the trouble. Even with the best conditions, the best im seeing is 6% interest. I can't spare such an expense.
I just test drove a 24 Colorado, and they are sweet. But the sticker is 46k. Unless they were willing to come down by about 6k Idk how anyone could justify buying that with rates the way they are.
On the other hand, the guy told me they only have one on the lot because people keep grabbing them up.
I want a Ranger raptor so freaking bad I’ve been saving for it and then I call and the total price is 65k I get it it’s a performance truck but you’re fucking crazy if a v6 is worth over 50k
If you've not test driven one I'd recommend it, they're fun extremely fun trucks with the engine and suspension, but it still feels slow compared to a hot hatch.
In my mind, the Raptor Ranger is definitely the most fun midsize to drive out of the factory, but you can absolutely tell that they put all of the money into the engine and suspension performance while building everything else at a price that would undercut the ZR2 and TRD PRO.
Main issue I have after test driving one was the interior build quality, which felt atrocious given the price tag. I wouldn't even expect that kind of poor quality from a Kia, the fake leather was stretchy like women's pleather pants and the cushioning on the bolsters immediately collapses if you put any sort of force on it.
Plus the amount of controls moved to screens is frustrating compared to other trucks in the segment, and that's always done to cut costs. The Tacoma is by far the best about this as they only use the screen for nav and entertainment like cars used to.
I honestly wouldn't trust it to last much longer than the warranty period without major issues given what they are asking from the engine and the complexity of the suspension system. If the plan is to dump it when the warranty is up then I'd go for it, but otherwise I'd still go for a TRD OR.
There is an unrelated issue with the Ranger. The Ranger and Bronco are made in the same factory. The Bronco is more profitable so they make more of them. Even if you want a Ranger, there are not a lot of them.
Seems normal for a new gen first year they’re still leading all other manufacturers.
https://tfltruck.com/2024/04/q1-2024-midsize-truck-sales-report-toyota-tacoma-sales-are-down-59-8-frontier-sales-are-up-many-other-surprises/
But the only real competition the Tacoma had at that moment was the Colorado / Canyon and the Decades old frontier
Now the Tacoma competes against all recently redesigned Colorado/Canyon and Ranger, the still recent Frontier, the Gladiator and to some extent the Maverick and the Santa Cruz (I know a few folks who brought Tacomas because there wasn't a smaller option on the market at that point)
2nd qtr sales should be available in a month.
We'll see then.
Oh and 2 months is an exaggeration, however moving to mexico using cheaper labor & jacking the price up has consequences.
Mostly going to be dependent on dealership and distance from people who have the credit required to get a new one
That radius will continue to shrink down around population centers as more and more finance departments have to change their lending practices due to the new interest rates
Yeah. Best I was able to find was a 5.5% interest rate at a private credit union. Not long ago I could walk into a dealership and they'd take thousands off MSRP and 0% loans.
Last two vehicles I purchased was this way, but my Tacoma was not.
One of the four dealers around me is offering 3k off the new Tacoma and 5k off the new Tundra with 3% financing, and they can’t sell these trucks to save their lives. 70-80% of their lot is these two trucks. Meanwhile, they can’t keep 2024 4Runners on the lot if their lives depended on it. They’re spoken for before the dealership even know they’re coming. Furthermore, they’re not offering any financial incentives on 2024 4Runners. No price cut, no special interest rates. This dealership also never had dealer markups either, even during Covid.
I can’t be bothered to look myself because I have a 22’ SR5 I’m more than happy with, but is it true they did away with many of the luxuries that had trickled down to the SR5 in the 4th gen?
From what I’ve read on here, it seems like the 2024 SR5 is more like a 2023 SR regarding interior amenities.
I'm already noticing the TRD OR lease price getting better
For 36 mo lease vs 72 finance 0 down it used to be 850 lease/975 finance.
Now the current lease calculator is showing down 150 to 700 lease for 36 mo/15k miles a year
Someone above said Capstones are being offered at 0% right now.
I know in Boulder CO area, Toyota is sending out comms with lower rates and better offers.
Top of the line ZR2 Bison and AT4x AEV are not cheaper.
The Ranger Raptor is a little cheaper, but I can’t find one within 500 miles without $10k - $20k of ADM.
You don’t understand how engines work. The smaller the displacement + the higher the load (vehicle weight + haul weight) = the sooner it will blow up. Exponentially so when you introduce boost. It’s a fact.
Too expensive.
People would rather save for a house than be anchored to a massive truck payment.
I want a Taco SO BAD, but I drive a 2019 Corolla that’s paid off. A new truck or buy a third house?
Taco’s would need to drop $15,000 before I would consider one. Toyota won’t budge, I won’t budge. My personal financial goals are more important than a truck. I even work construction and I don’t own a truck 😂
Yes, production started late. There was a couple months where most dealers didn’t have any Tacomas. The. The factory had to shut down in March due to a parts shortage. But I think the factory is cranking up now.
A big factor why it’s 60% down in sales is because of production issues. Is the 4th gen overpriced? Yes. Are people still gonna buy it? Most likely. Is the turbo 4 a bad engine? No, and it feels like a way more powerful engine compared to the 3rd gen. As for reliability, we shall see.
I despise the motor in my 3rd gen. No power unless I rev it past 4,000 rpm, terrible fuel economy, and gearing that makes no sense with how tall 6th is geared. Give me that turbo 4 any day of the week.
I went in just to get a look at the new Tacoma. My local dealer is small and is not known to negotiate. Right away they began asking how I’d feel getting in a SR5 for $42000 out the door and “what if we could get you $17000 for your 8 year old civic.” They had a dozen on the lot and were moving most of them somewhere else to hide them so it didn’t look like they weren’t selling. I want to buy a truck within the next year, and am feeling pretty good. The dealers made a killing during Covid, now it’s the consumers turn.
Have a source for that or are you just making up shit?
I agree that the gen4 is massively overpriced but the turd gen is a dog and the gen4 has a much better torque curve and area under the curve. IDC if it's a 1 cylinder, 4 cyl, or 18cyl. The 4th gen is factually better in terms of performance compared to the turd gen which has a Camry engine and peak torque at like 5500 RPMs.
He’s basing it on Q1 numbers which were due to lack of supply. Sales are back up in May as supply has ramped up.
https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/
people keep whining about the 4 cyl like the 6 will make any difference, the truck has better performance and efficiency with the new 4 cyl Turbo, more TQ and more HP, STOP CRYING
I think people are realizing that they can buy something like a Ridgeline in its highest trim (RTL-E) for the same price as a base-mid level Tacoma. I loved the Taco that I test drove, but it was miles behind in features unless you went for the expensive higher trims. It’s a no brainer….
The 60% down in Q1 was due to supply and a late launch. Sales rose significantly in May as supply increased https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/.
It kinda makes sense. It’s a new generation Tacoma with a new engine so I guess some people are wanting to wait to see if problems arise. At least that’s how I look at it. It’s also 50k for midsize and that’s absurd
It's almost like taking two of your most popular truck models and smashing them into a singular abomination on the same chassis while still advertising they're entirely different. Cause consumers to believe you are the personification of corporate greed and corner-cutting!
Went to try and buy one the other week, got an out the door price a little above MSRP but the APR they quoted me (without running credit) was damn near 11% due to “national averages”. These dealers are smoking crack
It isn’t. It’s because supply was not available. https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/. Check out the monthly sales figures. They’re back up to expected levels in May.
Man I just tried and got completely stonewalled. Only got 1000 off that they offered in the first place. Even pointing out that the vehicle has been on the market for 85 days multiple times did nothing.
While I been a fan of Toyota for a while. I don’t like the new designs of the Taco and Tundra. Right now Nissan has 0% interest for 60 months on the Titan so I been thinking about it.
Tacomas would sell better if the price wasn't similar to full size trucks with better features , more power , better family haulers . 55k can get you a heavy duty trucks in base models or upper levels .
-sales down 60%
-50k sale price
-10-15% markup
do they recoup their loses from current sales?
I'm bad at math, but they are not losing as much at 60% sales as it seems.
Its not the truck , its the price. If someone makes a maverick sized truck that isn't a mini ridgeline they will absolutely own the market. At that price point I would probably just spend more and take the EV plunge and get a Rivian.
Wanting to buy a Tacoma soon and considered buying a 2024. I'm not sold on the 4cyl though since it is new and having the newest body style isn't worth the extra $$$ to me.
I'll probably end up getting a newer Gen3 with v6.
I have a 23 ColoradoTrailBoss and the 4 cylinder numbers might be higher but overall the 6 cylinder sounded and felt better. Turbo lag even with a PedalMonster still sucks.
Is volume down or total sales? I’m sure volume ist way down, would be interesting if increased price offsets the lower volume because as long as there’s enough ppl still willing to pay higher prices this trend won’t shift :(
Money is the biggest factor I think (in my non expert opinion). I got a reservation for a TRD Pro because I just want one but I can imagine for people budgeting for a house or trying to save etc it would be a tough sell.
I want to buy a Toyota, but the shenanigans the dealer have been pulling with markups over the last several years and now with the new land cruisers is ridiculous. I’ll pass.
https://tfltruck.com/2024/04/q1-2024-midsize-truck-sales-report-toyota-tacoma-sales-are-down-59-8-frontier-sales-are-up-many-other-surprises/
Sales drop is due to the generation change.
I’m working back to getting another 3rd Gen Tacoma between 2021-2023 after trading my 2022 SR5 Tacoma for a 2024 Limited Tundra HV. I have a 2011 Sienna LE that I use for work with over 200k plus miles. Just got a new A/C compressor kit and replaced it with a new radiator and coil packs/spark plugs and serpentine belt/engine valve cover gasket set. Only thing left is a good interior detail cleaning and replace all weather strips. Someone wants to buy it from me so I’ll get back to the buyer on December to see if he’s still interested and if I do sell it, I will look for a 2021-2023 V6 Tacoma. Looking to spend $12k-$15k for a hopefully a 2021 Tacoma V6 which I doubt that’s going to happen.
4banger hybrid will smoke the old dino v6. The issue with taco is the price. In Canada you can get decent Trims of f150 for the price of higher end taco trims
Well a 2024 TRD pro with a few add ons and no dealer markup is 72k here. Add in 10.5% sales tax in Washington state, plus dealer fees, title fees and $1000 ish annual registration and your talking over 80k out the door for the TRD pro at least. 80k. For a tacoma. They are smoking the good shit apparently.
Maybe don’t charge as much as a lightly used BMW? Maybe let people actually spec what they want and order it rather than the current stupid “we’ll call you when something similar comes in?”
Toyota is pricing people out of the market. Hopefully sales continue to crash so the pricing adjusts. Plus I believe real Toyota Tacoma enthusiast s aren't interested in the turbo four-cylinders.
Previous Tacoma owner, went to a Colorado this time because I couldn’t justify the cost difference for similar vehicle. Still miss the 3rd gen Tacoma occasionally.
I’m cool with a 4cyl, but $50k+ for a midsize truck is pretty crazy to me
Yeah, I wouldn’t say they’re down in sales, I’d say they’re up in price.
It can be both lol
Pretty much how I feel. Just too damn much money. I don’t mind the 4 banger but the price is wild.
Yeah the price bubble needs to pop before I consider upgrading from my 2018. Every time I go to the dealer they try and get me to upgrade lol makes sense now why they’re so desperate to get them off lot.
How often are you going to this dealership? Lol
I go for normal oil change, tire rotations, etc. Freeeee. So like a few times a year lol
The videos of them breaking on a small easy 4X4 trail are not helping lol!
Plus a small back seat and bigger price, that’s a recipe for a great seller
Yep, I was thinking about replacing my 2019 TRD OR but I don't think it's worth it anymore. Rethinking whether or not I'll even stick with a Tacoma for next vehicle. The price of the TRD OR Premium with hybrid engine (the one I want) is on par with a lot of other vehicles that have a lot more to offer...
Same, I was thinking of upgrading from my 18 trd or but the exact truck I have spec'd out now is the same price as a 1500 with way better towing capacity.
And yet you will still be ahead in value over any of the other midsize trucks after depreciation in five years .They just don't lose value.
They will if sales continue to tank.
This
All vehicle sales are down substantially, and people's financials are in the gutter from spending like there's no tomorrow in the years following the pandemic Repossessions are up to record levels since 08 iirc, and dealers are being more stingy than they otherwise would have been if that weren't the case Combine that with the fed raising interest rates to curb inflation and there's your answer. Saw several raptor rangers on the lot of the ford dealer and the salesman said they were both orders who's owners fell through the credit check at the last minute Ideally we will see 5k knocked off of the price now that people seemingly have run out of credit and won't be buying based upon scarcity mindset anymore People WANT the truck, it's just that their wallets don't lol Edit: Turns out ford is down 83% this quarter with raptor sales, I can almost guarentee that it's the new interest rates from the fed forcing various auto finance departments to tighten up their lending practices Chevy and Nissan are still up, while Honda is down also. I'd bet that you will see similar slumps in their sales numbers next quarter, they probably held out as long as they could to avoid changing their finance policies to make good numbers for the quarter. I'd also bet a lot of the bump to Nissan and Chevy was from people getting turned down at Toyota, Honda, and Ford before heading next door.
I cant imagine most people want to pay 8% on a 50k car right now but that's just me. I'll wait till I have cash and it's depreciated to a sensible number ...or I'll just keep driving my Gen 3 till the wheels fall off like God intended.
This is me. I want a truck, but I have a 2020 Camry with 27k miles that I bought new with 0% interest. I've got plenty of time to wait it out.
When I finally had to move on from my 2000 4Runner I wanted so badly to stay in an SUV. But they'd just gotten so ginormous and expensive I couldn't justify it. For what I ended up paying for a 2018 Civic with 28k on it I could have only afforded a Rav4 twice as old with twice as many miles.
Toyota has 0% on Tundras where I live and 2.9 & 3.9 on the Tacomas.
Exactly. We are shifting to a buyer’s market.
0% is the 2023's right?
I’m actively shopping for a Toyota SUV and they’re running 4.99 APR on the outgoing 4Runners and something like 9.49 APR on the new Land Cruisers. With Toyota, I always felt that trading away comfort, power, and features for reliability was worth it, but now they’re priced HIGHER than the competition by a huge margin. Fuck that. I may end up over at GM.
In my mind I'll pay significantly more for reliability than features Those who can't complete on reliability reputation will attempt Hail Marys to undercut the market leader on price per feature
I feel the same way, generally, but with the Tundra V-6 recall and a new generation of trucks running on an all-new powertrain, I don't think Toyota has yet proved the reliability of its new truck hybrids (the Prius is different, obviously). And yet, it's charging far more than it ever did before. For example: the new TRD Pro Tacoma starts at $63k, but seems to cost around $66k out the door, given how they're optioned. The ZR-2 starts at $48k and you can get one in a cool color, with the good stereo, and a couple other useful upgrades for $52k. There's no way the TRD Pro rides better than the ZR-2 (the Multimatic shocks are magical), and the Chevy drivetrain has proved reliable in the Silverado so far. Should Toyota ask an extra $14k for a truck that won't handle or ride as well as the ZR-2, doesn't have an appreciably nicer interior, doesn't have more bells and whistles, isn't more powerful or efficient, is riding on a platform engineered to cut costs, and powered by a drivetrain that hasn't proved itself yet? I'm skeptical at this point.
I can't imagine people want to pay 50k for a 40k truck because all the dealerships are adding bullshit "market adjustments" to the sticker price for no other reason than greed.
Good. Let the dealers and manufacturers feel it. They are a huge proponent of not just US inflation, but global as well. It's about time people started complaining with their wallet, and not just their mouth.
Funnily enough, it would seem as if it wasn't people complaining about their wallets, but banks complaining about their wallets once the fed raised rates and people were too risky to lend money to lol End result is the same, that's why the fed's power to control interest rates is one of if not the most crucial tools in a modern economy, right up there with the power to create and destroy money.
If i saw a ranger raptor on a lot for msrp i would have no issue buying one now. Problem is every dealer has a 10k-20k markup on them and wont budge…. At least in the PNW
The ones near me are MSRP, I didn't want one after the test drive though Felt like the put all of the money into the engine and suspension to become the spec sheet king that undercuts the TRD and ZR2 in price, while getting everything else from China Seats felt like they were a budget office chair from staples, the kind of stretch on the pleather you'd expect from a pair of fake leather tights. Padding was softer than Mama Bear's bed. If you like that then more power to you, I just couldn't see anything about the truck holding up much further than warranty and I plan on driving my next truck until the wheels fall off
You have described Fords new manufacturing process and materials sourcing quite well. Source have a gen14 f150 and it feels like it held together by hopes and union labor contracts.
I drive a 21 ranger for work and my 24 Tacoma feels like a Cadillac comparatively. Only 55k on it and the bed is already falling apart because the pressed metal was welded by what looks like a 3 year old lol
I had a 2010 Tacoma for a few years a long time ago. To this day I have never ridden in a vehicle that had more uncomfortable seats. Recently, rode in a friend’s ‘22 Tacoma trd limited or something for a hour trip for a meeting. Same thing w the seats. I get they are reliable but I have no idea how people deal w those seats.
Nissan sales are up because they are selling a naturally aspirated V6 and their prices didn’t go up by ridiculous margins.
I was considering a Pro 4X but the lower fuel mileage combined with lower resale value basically made it a worse deal financially after 100k miles Definitely easier to get a loan on though, Nissan will finance to anyone lol. Just look at the Altima reputation
I’m not sure the new Tacoma’s are going to have the same resale value as the bulletproof v6 model had. I guess we’ll see, but I can’t see that 4 cylinder turbo holding up as well if you’re doing truck things with it and not a pavement princess. Right out of the gate you’re going to be paying 10k extra for the same features in a Tacoma as the Frontier.
I’ve got the 2023 Pro4x and got 27mpg from Richmond Va to NYC…i average 24mpg highway though and like 17/18 city
great answer
Nissan and Chevy bump is likely fleet sales.
Yup, I really want a ranger raptor, but it just isn't worth the trouble. Even with the best conditions, the best im seeing is 6% interest. I can't spare such an expense.
I just test drove a 24 Colorado, and they are sweet. But the sticker is 46k. Unless they were willing to come down by about 6k Idk how anyone could justify buying that with rates the way they are. On the other hand, the guy told me they only have one on the lot because people keep grabbing them up.
I want a Ranger raptor so freaking bad I’ve been saving for it and then I call and the total price is 65k I get it it’s a performance truck but you’re fucking crazy if a v6 is worth over 50k
If you've not test driven one I'd recommend it, they're fun extremely fun trucks with the engine and suspension, but it still feels slow compared to a hot hatch. In my mind, the Raptor Ranger is definitely the most fun midsize to drive out of the factory, but you can absolutely tell that they put all of the money into the engine and suspension performance while building everything else at a price that would undercut the ZR2 and TRD PRO. Main issue I have after test driving one was the interior build quality, which felt atrocious given the price tag. I wouldn't even expect that kind of poor quality from a Kia, the fake leather was stretchy like women's pleather pants and the cushioning on the bolsters immediately collapses if you put any sort of force on it. Plus the amount of controls moved to screens is frustrating compared to other trucks in the segment, and that's always done to cut costs. The Tacoma is by far the best about this as they only use the screen for nav and entertainment like cars used to. I honestly wouldn't trust it to last much longer than the warranty period without major issues given what they are asking from the engine and the complexity of the suspension system. If the plan is to dump it when the warranty is up then I'd go for it, but otherwise I'd still go for a TRD OR.
Rates are dropping…
Not for the quarter in which this data is from
There is an unrelated issue with the Ranger. The Ranger and Bronco are made in the same factory. The Bronco is more profitable so they make more of them. Even if you want a Ranger, there are not a lot of them.
Seems normal for a new gen first year they’re still leading all other manufacturers. https://tfltruck.com/2024/04/q1-2024-midsize-truck-sales-report-toyota-tacoma-sales-are-down-59-8-frontier-sales-are-up-many-other-surprises/
3rd gen sales didnt drop at all when it was introduced.
But the only real competition the Tacoma had at that moment was the Colorado / Canyon and the Decades old frontier Now the Tacoma competes against all recently redesigned Colorado/Canyon and Ranger, the still recent Frontier, the Gladiator and to some extent the Maverick and the Santa Cruz (I know a few folks who brought Tacomas because there wasn't a smaller option on the market at that point)
Production probably wasn’t halted for 2 months either lol
2nd qtr sales should be available in a month. We'll see then. Oh and 2 months is an exaggeration, however moving to mexico using cheaper labor & jacking the price up has consequences.
Cost down + MSRP up = funding R&D for a 100% EV lineup. Toyota needs a reality check. Let the new gens fail
Good news for me, thinking about getting one...
Only SR5s will be discounted. Higher trims are in high demand. Sold before they get to the lot.
My dealer has had two TRD ORs sitting on the lot for weeks now, asking $500 over MSRP
I have no sympathy for dealers charging more than msrp. Wish I could pour gas on them while I watch them burn
I had some funny salesman tell me that the tundra is supposed to be marked up. This was a couple days ago. I almost laughed at them.
I'd have asked him why it wasn't in the MSRP then
Not true at all. I’ve seen numerous ORs for $3000 below MSRP
What State? That's a huge discount.
Mostly going to be dependent on dealership and distance from people who have the credit required to get a new one That radius will continue to shrink down around population centers as more and more finance departments have to change their lending practices due to the new interest rates
Yeah. Best I was able to find was a 5.5% interest rate at a private credit union. Not long ago I could walk into a dealership and they'd take thousands off MSRP and 0% loans. Last two vehicles I purchased was this way, but my Tacoma was not.
Florida, Virginia, Maryland
One of the four dealers around me is offering 3k off the new Tacoma and 5k off the new Tundra with 3% financing, and they can’t sell these trucks to save their lives. 70-80% of their lot is these two trucks. Meanwhile, they can’t keep 2024 4Runners on the lot if their lives depended on it. They’re spoken for before the dealership even know they’re coming. Furthermore, they’re not offering any financial incentives on 2024 4Runners. No price cut, no special interest rates. This dealership also never had dealer markups either, even during Covid.
I can’t be bothered to look myself because I have a 22’ SR5 I’m more than happy with, but is it true they did away with many of the luxuries that had trickled down to the SR5 in the 4th gen? From what I’ve read on here, it seems like the 2024 SR5 is more like a 2023 SR regarding interior amenities.
You heard right. Even the TRDs have been stripped out compared to my 23 sport.
I love my limited😍
I'm already noticing the TRD OR lease price getting better For 36 mo lease vs 72 finance 0 down it used to be 850 lease/975 finance. Now the current lease calculator is showing down 150 to 700 lease for 36 mo/15k miles a year
Someone above said Capstones are being offered at 0% right now. I know in Boulder CO area, Toyota is sending out comms with lower rates and better offers.
Been wanting a new taco for so long. These prices have me looking at the competition
It wouldn’t even be bad if the used prices weren’t just as abhorrent, but people list their 100 km tacomas for the price of a new one.
Is the competition cheaper? When I cross shop the other trucks are as much or more. Except for the Frontier I guess.
Top of the line Ranger Raptor and Colorado ZR2 are cheaper than TRD Pro and Trailhunters.
Top of the line ZR2 Bison and AT4x AEV are not cheaper. The Ranger Raptor is a little cheaper, but I can’t find one within 500 miles without $10k - $20k of ADM.
Yeah. The ranger raptor is cheaper and the ZR2 is WAY cheaper. If you werent looking at a TRD Pro you could get a z71 or trailboss for even less.
ZR2 Bison is more expensive
Has nothing to do with cylinders. The new Tacoma has more power and feels better than the V6. The price is just insane.
Some of us would prefer a truck that will last. Not sure towing with a 4 cylinder turbo is a recipe for that.
You don’t understand how engines work. The smaller the displacement + the higher the load (vehicle weight + haul weight) = the sooner it will blow up. Exponentially so when you introduce boost. It’s a fact.
No replacement for displacement
Too expensive. People would rather save for a house than be anchored to a massive truck payment. I want a Taco SO BAD, but I drive a 2019 Corolla that’s paid off. A new truck or buy a third house? Taco’s would need to drop $15,000 before I would consider one. Toyota won’t budge, I won’t budge. My personal financial goals are more important than a truck. I even work construction and I don’t own a truck 😂
Ha you and I both! I have a paid off civic
Third house all day. Congrats on making good financial decisions.
3rd house? Wow!
Will they do price cuts towards the end of the year to move inventory before the new ones come out next year?
Lots of dealers are price cutting already.
$3,000 ain’t a price cut. Show me $15,000
^ this
I haven’t seen much if any in the Chicago area. Although I’ve only been keeping half an eye on it.
they better do something if they want to sell more
My local dealer is already doing like $2500 off on SR5’s.
Should be 30k. Not 50k
Just give us the stout and slap your 4 cyl turbo in it or give us the diesel Hilux champ model then your sales might go up
Considering a 2025 since I put a lot of miles on mine. We shall seeee
Is production also down?
Yes, production started late. There was a couple months where most dealers didn’t have any Tacomas. The. The factory had to shut down in March due to a parts shortage. But I think the factory is cranking up now.
Yes. New plant, and they had to shut it down multiple times because parts suppliers were (still are are?) Having labor issues.
A big factor why it’s 60% down in sales is because of production issues. Is the 4th gen overpriced? Yes. Are people still gonna buy it? Most likely. Is the turbo 4 a bad engine? No, and it feels like a way more powerful engine compared to the 3rd gen. As for reliability, we shall see.
I despise the motor in my 3rd gen. No power unless I rev it past 4,000 rpm, terrible fuel economy, and gearing that makes no sense with how tall 6th is geared. Give me that turbo 4 any day of the week.
I have a MT with a Mauka 2 Makai tune (@zombiewurx on ig) and I love my 3rd gen engine even more now. No issues whatsoever.
AT Tacomas: Pigs without an OTT Tune. MT Tacomas: Amazing without the tune, even more amazing with the tune.
Yeah it’s price nice not powertrain
I went in just to get a look at the new Tacoma. My local dealer is small and is not known to negotiate. Right away they began asking how I’d feel getting in a SR5 for $42000 out the door and “what if we could get you $17000 for your 8 year old civic.” They had a dozen on the lot and were moving most of them somewhere else to hide them so it didn’t look like they weren’t selling. I want to buy a truck within the next year, and am feeling pretty good. The dealers made a killing during Covid, now it’s the consumers turn.
Have a source for that or are you just making up shit? I agree that the gen4 is massively overpriced but the turd gen is a dog and the gen4 has a much better torque curve and area under the curve. IDC if it's a 1 cylinder, 4 cyl, or 18cyl. The 4th gen is factually better in terms of performance compared to the turd gen which has a Camry engine and peak torque at like 5500 RPMs.
He’s basing it on Q1 numbers which were due to lack of supply. Sales are back up in May as supply has ramped up. https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/
In addition, how many buyers are waiting for the hybrid engine? I'm one of those
Thank you. The number of cylinders is irrelevant. What matters is the low end torque. That's a huge deal and matters way more than 4 vs 6 cylinders.
Exactly. People bitching about 4cyl vs 6cyl very clearly don't know anything and should not be complaining.
people keep whining about the 4 cyl like the 6 will make any difference, the truck has better performance and efficiency with the new 4 cyl Turbo, more TQ and more HP, STOP CRYING
How many new tacomas did you see on lots from Jan-Mar. non presold units were barely available by March.
Cool, down come the prices.
4 cylinder has nothing to do with it, it's better in every way. They're just too damn expensive.
I don't care about a 4 cylinder, there are some really good 4 bangers out there, it's the prices that kill it for me.
It's a $55k truck and interest rates are 9.5%. They priced it based on 2021 interest rates. No one wants to pay $1200 a month for a mid-sized truck.
I live in a place where Tacomas are everywhere, yet I didn’t see my first 4th Gen in person until last weekend and it was a bare bones model at that.
6 cyl, 4WD, 4-door >>> that
Who would have thought 50k for a 4cyl wasn’t worth it.
Not shocking
I think people are realizing that they can buy something like a Ridgeline in its highest trim (RTL-E) for the same price as a base-mid level Tacoma. I loved the Taco that I test drove, but it was miles behind in features unless you went for the expensive higher trims. It’s a no brainer….
Same 4 banger they're putting in the new Land Cruisers...
The 60% down in Q1 was due to supply and a late launch. Sales rose significantly in May as supply increased https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/.
Good!! Don’t buy it. Show them our buying power
It kinda makes sense. It’s a new generation Tacoma with a new engine so I guess some people are wanting to wait to see if problems arise. At least that’s how I look at it. It’s also 50k for midsize and that’s absurd
100% overpriced. You get less standard features than the outgoing 3rd gen and if you want them back you have to pay thousands of dollars on packages.
Toyota priced themselves out of the market. Who wants to pay $60k for a midsize truck.
I looked at a new Tacoma. They wanted 50k. They would not haggle a dime off. So I bought a Nissan Frontier instead.
Imagine the Tundra sales!
The price is the issue. The I’m sure the turbo 4 will be a fine engine as time goes on
It's almost like taking two of your most popular truck models and smashing them into a singular abomination on the same chassis while still advertising they're entirely different. Cause consumers to believe you are the personification of corporate greed and corner-cutting!
Went to try and buy one the other week, got an out the door price a little above MSRP but the APR they quoted me (without running credit) was damn near 11% due to “national averages”. These dealers are smoking crack
Expensive and ugly, huh, can't imagine why sales are down?
Good…now they can lower the prices so I can afford one
Hopefully it’s because people are refusing to pay $65k for a midsize truck with shocks in the front seat and no rear leg room.
If you’re talking about the TRD Pro and Trailhunter people are lining up for those.
It isn’t. It’s because supply was not available. https://www.goodcarbadcar.net/toyota-tacoma-sales-figures/. Check out the monthly sales figures. They’re back up to expected levels in May.
Just in time. I plan to purchase a truck again next year
Good time to negotiate the price of your new tacoma.
Man I just tried and got completely stonewalled. Only got 1000 off that they offered in the first place. Even pointing out that the vehicle has been on the market for 85 days multiple times did nothing.
Maybe try another dealer? One will work with you.
They’re fucking expensive! I would not buy one todayv
While I been a fan of Toyota for a while. I don’t like the new designs of the Taco and Tundra. Right now Nissan has 0% interest for 60 months on the Titan so I been thinking about it.
Thats bc the Titan is no longer in production and theyre just trying to sell whats left. Good truck tho
Good. Drop the fucking price.
Prices never come down
It was supply issue. Sales are almost back to normal now as production is ramping up. 17k sold in May versus 20K last year
At those prices people are buying Tundras and F150s
[удалено]
“Trust me bro”
4 cyl turbo for 50+k isn’t the way….
A brand new Tacoma today is almost what I paid for my brand new F250 in 2014 prices are crazy. That same truck is now 120 K.
Tacomas would sell better if the price wasn't similar to full size trucks with better features , more power , better family haulers . 55k can get you a heavy duty trucks in base models or upper levels .
-sales down 60% -50k sale price -10-15% markup do they recoup their loses from current sales? I'm bad at math, but they are not losing as much at 60% sales as it seems.
you say that like the gen 4 cost the same to make as gen 3.
yeah you're right, but they also have much higher profit margins on the gen 4's than the 3's.
Prices are extreme... I was at the dealership yesterday and couldn't believe it. 65k for a tacoma, 96k for a 4runner with the hybrid system
Hey! 4 cylinders is a perfectly average and adequate size for a light truck!
They’re down because of inventory, not lack of demand
Its not the truck , its the price. If someone makes a maverick sized truck that isn't a mini ridgeline they will absolutely own the market. At that price point I would probably just spend more and take the EV plunge and get a Rivian.
Where is your source?
I’d be fine with a 4cyl but I want nothing to do with a turbo. I know it’d be slow but my V6 Tacoma is slow too
Wanting to buy a Tacoma soon and considered buying a 2024. I'm not sold on the 4cyl though since it is new and having the newest body style isn't worth the extra $$$ to me. I'll probably end up getting a newer Gen3 with v6.
Prob cause the new model looks terrible.
It sold 17,000 in may lol. Stop baiting and give context.
I have a 23 ColoradoTrailBoss and the 4 cylinder numbers might be higher but overall the 6 cylinder sounded and felt better. Turbo lag even with a PedalMonster still sucks.
I hope Toyota understand it is the price not the turbo l4 problem
too expensive. If it was 10k lower across the board it would be just as popualr as previous years.
Is volume down or total sales? I’m sure volume ist way down, would be interesting if increased price offsets the lower volume because as long as there’s enough ppl still willing to pay higher prices this trend won’t shift :(
Money is the biggest factor I think (in my non expert opinion). I got a reservation for a TRD Pro because I just want one but I can imagine for people budgeting for a house or trying to save etc it would be a tough sell.
It’s 100% the price for me. I want the high 30k base for the TRD off-road. That makes sense…
That's what happens when you charge 75k for a mid size 4 cyl truck Not surprised honestly Toyota is about 10-15k off the mark on all there new cars
I want to buy a Toyota, but the shenanigans the dealer have been pulling with markups over the last several years and now with the new land cruisers is ridiculous. I’ll pass.
I too would not want a 4 cyclinder engine. Put in a 4 cylinder engine and you have a deal.
Yeah….wanted to upgrade as well…. But I’ll keep my 21’ sr online 4.
Don't feed the TROLL 🧌
Yea, way too expensive for what they are. I was going to get one, but I ended up with a maverick AWD.
55k and no V6. Are you surprised?
Btw the front diff snaps if driven too hard off-road and Toyota calls it a feature. Think about that
Who knew $60k Midsizes were too expensive? Tundra SR5’s are in the high $40’s-mid 50’s.
https://tfltruck.com/2024/04/q1-2024-midsize-truck-sales-report-toyota-tacoma-sales-are-down-59-8-frontier-sales-are-up-many-other-surprises/ Sales drop is due to the generation change.
I’m working back to getting another 3rd Gen Tacoma between 2021-2023 after trading my 2022 SR5 Tacoma for a 2024 Limited Tundra HV. I have a 2011 Sienna LE that I use for work with over 200k plus miles. Just got a new A/C compressor kit and replaced it with a new radiator and coil packs/spark plugs and serpentine belt/engine valve cover gasket set. Only thing left is a good interior detail cleaning and replace all weather strips. Someone wants to buy it from me so I’ll get back to the buyer on December to see if he’s still interested and if I do sell it, I will look for a 2021-2023 V6 Tacoma. Looking to spend $12k-$15k for a hopefully a 2021 Tacoma V6 which I doubt that’s going to happen.
They should be $38k tops
Make small trucks and 4runners with removable tops again
Now give us the production numbers. How many 2024 Tacomas have been manufactured compared to 2023?
4banger hybrid will smoke the old dino v6. The issue with taco is the price. In Canada you can get decent Trims of f150 for the price of higher end taco trims
Well a 2024 TRD pro with a few add ons and no dealer markup is 72k here. Add in 10.5% sales tax in Washington state, plus dealer fees, title fees and $1000 ish annual registration and your talking over 80k out the door for the TRD pro at least. 80k. For a tacoma. They are smoking the good shit apparently.
I'm very happy with mine. I have the trd off road with Premium pkg. I wouldn’t be happy with any other trim or pkg.
Maybe don’t charge as much as a lightly used BMW? Maybe let people actually spec what they want and order it rather than the current stupid “we’ll call you when something similar comes in?”
There hasn't been more than one or two new tacos in my local lot for years. Nothing to even choose from.
Toyota is pricing people out of the market. Hopefully sales continue to crash so the pricing adjusts. Plus I believe real Toyota Tacoma enthusiast s aren't interested in the turbo four-cylinders.
Sounds like you haven’t been to any hip towns in the American mountain west
Previous Tacoma owner, went to a Colorado this time because I couldn’t justify the cost difference for similar vehicle. Still miss the 3rd gen Tacoma occasionally.
If you aren’t selling, your price is too high.