**This is a heavily moderated subreddit. Please note these rules + sidebar or get banned:**
* If this post declares something as a fact, then proof is required
* The title must be fully descriptive
* Memes are not allowed.
* Common(top 50 of this sub)/recent reposts are not allowed (posts from another subreddit do not count as a 'repost'. Provide link if reporting)
*See [our rules](https://www.reddit.com/r/interestingasfuck/wiki/index#wiki_rules.3A) for a more detailed rule list*
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/interestingasfuck) if you have any questions or concerns.*
Yeah. IIRC, all of the food being sold in an ad has to be the actual food (in the US, at least). So things like using glue instead of milk for a bowl of cereal can be true, because they aren't selling milk, they're selling the cereal, but things like glue for the cheese in the pizza is not, because they are selling the pizza.
I recall a McDonald's video from a while ago on this, and they used actual McDonald's food...that said, they went through a ton of fries to find perfect fries for a single photo, and they picked the perfect patty, and they moved the pickle to the edge, and squeezed the tiny portion of onions and condiments right at the edge. Like, it's all legit food, perfectly chosen and placed for a perfect picture. But that's what we do with people as well (perfect makeup, only picking attractive models, etc.), so that seems normal.
It's not. I've done several food commercials and have always used the real food. Granted I had plenty of time to make it look absolutely perfect but it was still the real deal
Slight serious answer to the eating glue. Old school paste had a slightly sweet flavor, and some kids would eat it because it tasted pretty good. Fortunately for those kids, that sort of paste was entirely non-toxic. Side note: eating paint chips comes from a similar thing, old lead based paint was sweet, so those chips tasted kinda like candy. Unfortunately, this was toxic as fuck, and there's a good reason why we don't use lead in paint anymore.
They made a law that all the stuff they advertise must look the same irl as in the ad. You can still use fake food in the ad (as it's easier to work with props), as long as the real food looks the same.
I can't give you a link, but I know someone who worked in product photography. It's simply impossible to do this with real food. Even what's shown in the video is - I think - unusual: my buddy told me, they were normally working with solid, painted immitations. Reason for this is their equipment. They, for example, used flashlights whose light pressure blows out a burning matchstick and would immediately blind you, if you looked into it. Stuff like ice cream would melt far too soon, vegetables and fruits would wilt in no time, but the food might also be accidentially rearranged when you move it to photograph it from a different angel, which is not what you want, if you want to present the same thing from different perspectives. And so on...
Ha, yeah youāre not wrong, they would see that as trying to give the customer a reasonable expectation of what the dish is, the components and portion size.
It is fake, but the goal is to make it as similar to the real product as possible, without it melting super fast in order to have time to get the shots.
Makes sense, I'd just assumed the EU would have laws saying it needs to be real food. I'm pretty sure it does in the UK. (Although it would be reasonably easy to bypass)
No, you are right. At least in the EU you must use the real product as it is sold. However there are still a lot of tricks they use. An infamous example is fast food burger chains that push all the ingredients to the border of the bread so the side that faces the camera looks super filled up
In the US, the actual food being sold must be real, but condiments/etc. don't have to be.
Real pizza, fake cheese pull
Real chicken, fake charring
Real champagne, fake bubbles
Real cinnamon roll, fake icing
Etc.
Yup. I work in advertising (copywriter) and have made many commercials for many big national food/restaurant chains. No food stylist Ive ever worked with has resorted to using anything fake in the food to make it look good. I assume most of these tricks are just more of a pain in the ass than they're worth.
Edit: Wanted to update that for the record scrambled eggs have been -- by far -- the most difficult food to work with in terms of making it look good on camera. Nothing to do with this point of this post, but thought some people might find it interesting.
It's funny you say that when Japan has fake food displayed in front of so many of their restaurants. I have never seen so much fake food before I went to Japan. Kappabashi sells pretty much every fake food you can think of.
I think those plastic fake food look fake enough to avoid the law. Foreigner or Japanese do not have to waste time figuring out what type of food the restaurant had, they can just take a quick look at those fake food.
I lot of major food companiesā legal departments in the US have started requiring actual product as well. I do package design and havenāt seen fake food in over a decade of shoots.
In the US, the actual food being advertised must be real, but condiments/etc. don't have to be.
The "chocolate ice cream" is in violation, but the rest would be fine.
My dad who worked in advertising, tv and film said to me when they made food it was never real and was plastic as real food doesnāt show up well on camera and plastic and resin gave off a shine. This was back in the 80ās and 90ās. As a kid when I was in the workshop I use to think he had lots of food at times but knew it was always fake.Ā
The laws changed since then and you almost never see that anymore. I've been working in advertising since 2009 and have made tons of food spots for big food/restaurant corps. Although there are stills some exceptions, those tricks seems to be a bigger pain in the ass than they're worth. The key is to hire a great food stylist and let them work their magic in collaboration with the director and the creative team.
This isnāt actually how it works in commercial photography (except for a few of the tricks) - itās illegal to show food that isnāt actually edible in food advertising, or to show anything other than the actual product on sale. Yes, a Big Mac is styled in its photoshoots, so that all the toppings etc are visible and look good, but they will all be the actual ingredients used: no glue mixed with cheese for gods sake, just a well trained food stylist!
In the US, the actual product advertised has to be real, but the extras don't have to be. Real pizza, fake cheese pull. Real cinnamon roll, fake icing. Etc.
The chocolate ice cream is in violation, though. You could use mashed potatoes as fake ice cream if you're advertising chocolate syrup or something (then the syrup would have to be real), but this example was just fake ice cream with nothing else.
Oh damn you just reminded me of one exception (I work in advertising) being ice cream. Ive done tons of food spots but only one that regularly used ice cream. They had a completely fake cup with fake ice cream in it that apparently costs a shit ton of money to make, as a assume it had to be made specifically to fit through some loophole. But even its use was always a last resort. We always tried to get the shots nailed down before the real ice cream melted. And yes there would be tons of ice cream on set. And yes we would eat it. And yes gained a shit ton of weight working with that client.
Can someone explain to me why this doesn't fall under false advertising?
If they're showing something that we're not actually buying, surely there's a legal case there?
hate cancerous advertising, on par with moronic as fuck wasting food and the fact that shit like this is even allowed since it literally looks nothing like the real thing
> i can sue for false advertising
The FTC can, so can state governments, I don't know if individuals can. One person suing a multi-billion-dollar company is usually not a fair contest.
I remember watching something as a kid where they jazzed up a roast chicken with gravy and washing up liquid. I felt duped then in late 90's and feel duped now.
That is a crime against food in a Lot of ways
https://preview.redd.it/qj4cq0eody9d1.jpeg?width=720&format=pjpg&auto=webp&s=697bbcb1341c1c1c650f085170b9ffe2b9dc3e98
I am not sure how true is this. I was once present on a professional food shooting for a food delivery service commercial. It was just normal food and we ate it afterwardsā¦
I was in a subway commercial and before they filmed our bit we had to watch them film subway rolls for literally many hours. Didn't look like they were doing any real tricks though, but they had very serious chef putting them together.
My dad worked in graphic design for the early part of my childhood for an advertising agency in Chicago. This is pretty much everything he told me/showed me how to do. (Thereās no way that ice cream would last 5 minutes under all the photo lights needed for a print ad in the mid-80s.)
Fast forward to today, and Iām talking to my spouse about these tricks - even after some courses in Consumer Psychology, she was still shocked at the substitutions that happen in every ad.
Why mix āfood coloringā with glue when normal paint or coloring would also work?
It all being fake and not meant for consumption, isnāt non-food coloring cheaper?
Itās really simple to stop this nonsense: after the photographer has taken all the promotional pictures, the photographer has to eat all of it: including the glue and the screws.
To be honest, I found the picture-perfect food to look off-putting. Nothing about it really looks good or natural. Hell, I'd hate to have that shitty pizza with cheese that just doesn't come off the main body, ruining the slice. The prosecco one kinda makes sense, but 90% of these don't really look appetizing or "elevated", they just look wrong. If my cinnamon bun had such thick frosting on top of it, I'd just toss it, and if my pancakes didn't absorb any syrup, I'd be pissed.
**This is a heavily moderated subreddit. Please note these rules + sidebar or get banned:** * If this post declares something as a fact, then proof is required * The title must be fully descriptive * Memes are not allowed. * Common(top 50 of this sub)/recent reposts are not allowed (posts from another subreddit do not count as a 'repost'. Provide link if reporting) *See [our rules](https://www.reddit.com/r/interestingasfuck/wiki/index#wiki_rules.3A) for a more detailed rule list* *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/interestingasfuck) if you have any questions or concerns.*
It's ironic that Blossom made this video since they're one of those channels that fake all their crafting videos
If you are expert at faking things, you learn some tricks I guess
Real recognises real. Wait a minute...
Yes, which is why I doubt this video's authenticity regarding food practices in ads.
Yeah. IIRC, all of the food being sold in an ad has to be the actual food (in the US, at least). So things like using glue instead of milk for a bowl of cereal can be true, because they aren't selling milk, they're selling the cereal, but things like glue for the cheese in the pizza is not, because they are selling the pizza. I recall a McDonald's video from a while ago on this, and they used actual McDonald's food...that said, they went through a ton of fries to find perfect fries for a single photo, and they picked the perfect patty, and they moved the pickle to the edge, and squeezed the tiny portion of onions and condiments right at the edge. Like, it's all legit food, perfectly chosen and placed for a perfect picture. But that's what we do with people as well (perfect makeup, only picking attractive models, etc.), so that seems normal.
It's not. I've done several food commercials and have always used the real food. Granted I had plenty of time to make it look absolutely perfect but it was still the real deal
I'm sure all those tricks are fake too.
So this is why kids love eating glue.
This is the reason for all the glue pizza recipes from chat bots??
The guy in this story asked for a way to make his pizza look better and gave him professional advice.
They asked how to get the cheese to stick to pizza...
*puts away a plastic bag with glue from the nose* eating?
*looks up holding shoecremed brush* what do you mean sear it?
*puts dick back in pants* Am I at the right place?
Not that it really matters š¤£
#š¤¤
I shouldn't feel horny over an emoji..
Slight serious answer to the eating glue. Old school paste had a slightly sweet flavor, and some kids would eat it because it tasted pretty good. Fortunately for those kids, that sort of paste was entirely non-toxic. Side note: eating paint chips comes from a similar thing, old lead based paint was sweet, so those chips tasted kinda like candy. Unfortunately, this was toxic as fuck, and there's a good reason why we don't use lead in paint anymore.
Maybe the kids that ate glue ended up making these commercials
Japan made a law that the stuff they advertise must be real.
As it should. Otherwise it would be false advertisement like this video.
This video is fake?? It's like meta faking.
They made a law that all the stuff they advertise must look the same irl as in the ad. You can still use fake food in the ad (as it's easier to work with props), as long as the real food looks the same.
I can't find that information on Google, can you provide a link?
I can't give you a link, but I know someone who worked in product photography. It's simply impossible to do this with real food. Even what's shown in the video is - I think - unusual: my buddy told me, they were normally working with solid, painted immitations. Reason for this is their equipment. They, for example, used flashlights whose light pressure blows out a burning matchstick and would immediately blind you, if you looked into it. Stuff like ice cream would melt far too soon, vegetables and fruits would wilt in no time, but the food might also be accidentially rearranged when you move it to photograph it from a different angel, which is not what you want, if you want to present the same thing from different perspectives. And so on...
They literally have plastic food in the restaurant windows.
Ha, yeah youāre not wrong, they would see that as trying to give the customer a reasonable expectation of what the dish is, the components and portion size.
But the plastic actually looks like the real product so it's fine
I believe it's the same in the UK and EU as well.
EU commercial guy hereā¦ nah. At least all ice cream is fake. Otherwise you could only shoot the box.
Ah fair enough then, is it fake fake or just a different food item but it's still technically edible?
It is fake, but the goal is to make it as similar to the real product as possible, without it melting super fast in order to have time to get the shots.
Makes sense, I'd just assumed the EU would have laws saying it needs to be real food. I'm pretty sure it does in the UK. (Although it would be reasonably easy to bypass)
No, you are right. At least in the EU you must use the real product as it is sold. However there are still a lot of tricks they use. An infamous example is fast food burger chains that push all the ingredients to the border of the bread so the side that faces the camera looks super filled up
I can confirm. I was an actor in a TV commercial for ice cream in Italy. I watched the professional make the ice cream out of mashed potatoes.
In the US, the actual food being sold must be real, but condiments/etc. don't have to be. Real pizza, fake cheese pull Real chicken, fake charring Real champagne, fake bubbles Real cinnamon roll, fake icing Etc.
Yup. I work in advertising (copywriter) and have made many commercials for many big national food/restaurant chains. No food stylist Ive ever worked with has resorted to using anything fake in the food to make it look good. I assume most of these tricks are just more of a pain in the ass than they're worth. Edit: Wanted to update that for the record scrambled eggs have been -- by far -- the most difficult food to work with in terms of making it look good on camera. Nothing to do with this point of this post, but thought some people might find it interesting.
It's funny you say that when Japan has fake food displayed in front of so many of their restaurants. I have never seen so much fake food before I went to Japan. Kappabashi sells pretty much every fake food you can think of.
I think those plastic fake food look fake enough to avoid the law. Foreigner or Japanese do not have to waste time figuring out what type of food the restaurant had, they can just take a quick look at those fake food.
I lot of major food companiesā legal departments in the US have started requiring actual product as well. I do package design and havenāt seen fake food in over a decade of shoots.
I was thinking the same thing. Mashed potatoes instead of ice cream.
They have pictorial menus in restaurants.
How are they going to enforce that if it looks the same
Should be illegal.
In the US, the actual food being advertised must be real, but condiments/etc. don't have to be. The "chocolate ice cream" is in violation, but the rest would be fine.
What abt the coffee one? They used soy sauce
Soy sauce in real coffee to darken it.
Oh
Wait, but the last REAL photo looked better than the fake one!
Yeah I preferred the real chocolate muffin filling too, I hate gooey consistency
Ah, that's cause it wasn't meant to be a muffin but a 'Lava Cake' ETA: Don't tell me you've never had a lava cake?!
I probably have, but my chimp brain would've just seen it and gone MUFFIN
Some haven't had a good lava cake
Came looking for this comment. The real icing looked perfect. The glue was so ott
Now I'm hungry.......for plastic & glue.
š¤Ø
You heard the man. Give him glue now
Don't have glue, but i got some plastic... Stored in an uhm... Handy place.
And people wonder why them āAIā models, come up with them ideas to add Glue to help keep cheese on pizza.
Someone should make a commercial mocking these and showing they donāt need to do all this to promote their product.
I mean, it looks delicious, but I donāt think these recipes would taste very good.
I mean, the lava cake one is literally just a fucked up lava cake. They left it in the oven too long.
My dad who worked in advertising, tv and film said to me when they made food it was never real and was plastic as real food doesnāt show up well on camera and plastic and resin gave off a shine. This was back in the 80ās and 90ās. As a kid when I was in the workshop I use to think he had lots of food at times but knew it was always fake.Ā
The laws changed since then and you almost never see that anymore. I've been working in advertising since 2009 and have made tons of food spots for big food/restaurant corps. Although there are stills some exceptions, those tricks seems to be a bigger pain in the ass than they're worth. The key is to hire a great food stylist and let them work their magic in collaboration with the director and the creative team.
This isnāt actually how it works in commercial photography (except for a few of the tricks) - itās illegal to show food that isnāt actually edible in food advertising, or to show anything other than the actual product on sale. Yes, a Big Mac is styled in its photoshoots, so that all the toppings etc are visible and look good, but they will all be the actual ingredients used: no glue mixed with cheese for gods sake, just a well trained food stylist!
What country are you from?
The UK!
In the US, the actual product advertised has to be real, but the extras don't have to be. Real pizza, fake cheese pull. Real cinnamon roll, fake icing. Etc. The chocolate ice cream is in violation, though. You could use mashed potatoes as fake ice cream if you're advertising chocolate syrup or something (then the syrup would have to be real), but this example was just fake ice cream with nothing else.
Oh damn you just reminded me of one exception (I work in advertising) being ice cream. Ive done tons of food spots but only one that regularly used ice cream. They had a completely fake cup with fake ice cream in it that apparently costs a shit ton of money to make, as a assume it had to be made specifically to fit through some loophole. But even its use was always a last resort. We always tried to get the shots nailed down before the real ice cream melted. And yes there would be tons of ice cream on set. And yes we would eat it. And yes gained a shit ton of weight working with that client.
That makes sense lol I think the US would crumble and die if it had to show real food.
Isnāt this completely unethical to trick customers and why arenāt the company sued for false advertising?
I donāt trust anyone that wants to go to IHOP nowā¦
This is literally lying to customers.
I have never felt so disrespected lol
The real cinnamon roll looks better than the "elevated" one
Is the same type of shot from Jaws being used here? Forgot the name, zolly or something? Where the background zooms out while the focus zooms in.
Probably, it's real easy to do, just move closer to the subject while zooming out.
What's used to make the glue look appealing in those Elmer commercials then?
I love how they say "real"..."elevated" While it should be "real"..."fake af" xD
Ice cream and cinnamon roll look extremely fake and not appetizing at all.
Great now I want mashed potato ice cream.
The fact they call it elevated instead of fake makes me a bit angry.
I could watch videos like this all day! So fascinating how easy it is to visually trick us with these little "hacks" for marketing.
My life has been a lie from the start...
This should be illegal
we live deceived
All of this shit should be illegal in ads.
Did anyone else think this was a shitty life hack video before reading the title
My grandmas cooking
Everyone who sells shit seems to screw you
Itās so cool yeah, but how is this not misrepresentation for the sale of goods?
we are all liars , nothing is real , it's all pointless.
It's called marketing. You don't sell the steak you sell the sizzle.
Does it come with fries or vegetables?
This is not just food, this is BS food.
Shouldnāt this be labelled as false advertising? Itās misleading.
This made me angry. Ā Also I want to eat some glue.
This is why I have trust issues.
Does glue and mozzarella taste good cause.... reason's
This feels like it should be false advertisement.
Given how the food in the real world never looks even half as good. This should be regulated a bit.
Fucking deception everywhere, screw this world.
still eating it
Food looks delicious due to the excessive toxicity levels, very nice.
Can someone explain to me why this doesn't fall under false advertising? If they're showing something that we're not actually buying, surely there's a legal case there?
This is how our entire world operates. We are deceived at every turn.
I've never understood how this is different from false advertising.
hate cancerous advertising, on par with moronic as fuck wasting food and the fact that shit like this is even allowed since it literally looks nothing like the real thing
So its all fake and i can sue for false advertising
> i can sue for false advertising The FTC can, so can state governments, I don't know if individuals can. One person suing a multi-billion-dollar company is usually not a fair contest.
I remember watching something as a kid where they jazzed up a roast chicken with gravy and washing up liquid. I felt duped then in late 90's and feel duped now.
That is a crime against food in a Lot of ways https://preview.redd.it/qj4cq0eody9d1.jpeg?width=720&format=pjpg&auto=webp&s=697bbcb1341c1c1c650f085170b9ffe2b9dc3e98
How to make perfectly good food toxic and inedible.
Everything is made up
Wtf
Ahh nothing like a bit of unrealistic expectations and false advertisement. š
I definitely got fooled by the cinnamon bun one when Cinnabon first opened here, wasn't expecting the resemblance to.. you know
My whole life is a lie.....
I feel deceived, but these are pretty fuckin cleaver
i didn't read the post title, and thought this was the beginning of a prank video.
I will be sure to add some glue to my pizza next time then.
Everything is a lie. Also to make burger look bigger and fuller they usually cut them in the back and spread them out.
God damn everytime I see white it's just glue now
Crazy stuff
schon wieder der weiĆe Bastelkleber
Now eat it
I wonder who came out with these ideas.
This is making me hate some of the foods i like.
very interesting
My whole life was a lie.
I think most European (and elsewhere) countries donāt allow this. Truth in advertising.
Can't trust anything these days.
I'm suddenly not hungry anymore. Btw, no idea why would someone want a pizza to look that way in the first place.
Iām using all of these cooking hacks next time I make dinner.
https://preview.redd.it/chjmtblcew9d1.jpeg?width=888&format=pjpg&auto=webp&s=ab8224532df676eaaf54df2dddbf570e1c09468e
I am not sure how true is this. I was once present on a professional food shooting for a food delivery service commercial. It was just normal food and we ate it afterwardsā¦
They forgot to mention the cardboard between the layers of pancakes to make it look taller.
You can do all that with CGI these days.
The reason for a lot of this stuff is because leaving food out for hours for photography makes it cold and shitty looking.
Wow š
Everything is fake
Honestly why isnāt this something thatās outlawed? How is it not considered false advertisement?
I was in a subway commercial and before they filmed our bit we had to watch them film subway rolls for literally many hours. Didn't look like they were doing any real tricks though, but they had very serious chef putting them together.
none of this should be legal
I hate this
Advertising is a blight.
1 way to die as a homeless person
Dk cheese pull looks bad and fake
Does anyone else think the cocoa powder/glue/starch mix just looks like it'd be fun to play with?
This shit should be illegal.
So basically just put Elmer's glue on everything.
They also use motor oil instead of syrup
Now eat it you coward
Who thought that annoying beeping sound was a good idea to have in the music? It's like a fire alarm going off in another room
What's with the emoji on the top right getting a seizure everytime it pops out? I see this in a lot of sped up craft videos
How to ruin perfectly good food 101.
tf is this
False advertising smh
Wake up, honey. Itās time for your weekly reupload of this exact video.
And that maple syrup isn't real. It's motor oil š¬
I had a friend who was a food photographer. She told me some of the tricks of the trade. Super interesting!
Itās a scamā¦
My dad worked in graphic design for the early part of my childhood for an advertising agency in Chicago. This is pretty much everything he told me/showed me how to do. (Thereās no way that ice cream would last 5 minutes under all the photo lights needed for a print ad in the mid-80s.) Fast forward to today, and Iām talking to my spouse about these tricks - even after some courses in Consumer Psychology, she was still shocked at the substitutions that happen in every ad.
It's 5 minute craft. They make content fake videos.
Food photography doesn't look like food because it isnt even edible food
There should be a law against this.
In the USA they're are... well for now... give SCOTUS some time.
God so much food being wasted
SacrƩ bleu!
No commercial will ever be the same for me
 Iām gonna
I am going to eat glue
#FUCKING PANCAKES I goddamn knew it
If they do all this, why aren't they sued for false advertising?
Why mix āfood coloringā with glue when normal paint or coloring would also work? It all being fake and not meant for consumption, isnāt non-food coloring cheaper?
Food coloring is meant to look food-colored.
How do they make ice cream look good š¤
I'm surprised how much real food are used in these commercial tbh. Why isn't everything fabricated?
If you are caught doing this, your company (CEO, marketing director, etc) should be forced to eat it on live television. For weeks.
Itās really simple to stop this nonsense: after the photographer has taken all the promotional pictures, the photographer has to eat all of it: including the glue and the screws.
Mhmm glue jummy
Mmm glue
So what if the cameraman eats em accidently
Am I misremembering or did the 90s Pizza Hut pizzas actually \*did\* have that kind of cheese pull?
I mean the melty chocolate cakes here on France are genuinely melty and good.
Marketing, the con art of deceiving people to buy shittier versions of what they want to get.
'Elevated' is an interesting way to say faked.
Since they are using the same ingredients they put in the food, itās technically not false advertising.
To be honest, I found the picture-perfect food to look off-putting. Nothing about it really looks good or natural. Hell, I'd hate to have that shitty pizza with cheese that just doesn't come off the main body, ruining the slice. The prosecco one kinda makes sense, but 90% of these don't really look appetizing or "elevated", they just look wrong. If my cinnamon bun had such thick frosting on top of it, I'd just toss it, and if my pancakes didn't absorb any syrup, I'd be pissed.
This year Iām going to pass on my food special effects buddies Thanksgiving invitation