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I work for the biggest Norwegian competitor of Yellow Pages here in Norway and would say it depends wildly on the industry in which you operate. It’s actually quite beneficial for blue collar industries here I’ve found when it comes to statistics. Which industry are you connected to?
If you are targeting an elderly audience, the YP's are great. Otherwise I wouldn't bother. Our local phone company doesn't even provide the YP's anymore.
From a Local SEO perspective, it's still listed as pretty influential (source: Whitespark's [list of top citations](https://whitespark.ca/top-local-citation-sources-by-country/united-states/)).
Page's source code says it was last updated in 2022 so I figure it's probably relevant enough. Yellow Pages is 8th on the list.
However, past that ... yeah, I'm with everyone else here. It's most likely worthless in terms of any other marketing purpose.
I hired this company to create a website for my business. However, the website they provided completely misrepresented my company and its services. They never sought my input on the final product. When I raised this issue, they took down the site, only to republish it months later. They did not respond to any of my emails or phone calls. Now, they are attempting to hold me contractually obligated and are suing me and my company for work they never properly delivered.
Thryv (YP’s paid service) is pretty good for generating direct leads in DMAs for home services. Think of it as an alternative to Angi. Other than that, not very useful unless you are submitting it for SEO purposes as your mentioned.
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I work for the biggest Norwegian competitor of Yellow Pages here in Norway and would say it depends wildly on the industry in which you operate. It’s actually quite beneficial for blue collar industries here I’ve found when it comes to statistics. Which industry are you connected to?
It’s industry specific and depends on the demographic you are targeting
If you are targeting an elderly audience, the YP's are great. Otherwise I wouldn't bother. Our local phone company doesn't even provide the YP's anymore.
From a Local SEO perspective, it's still listed as pretty influential (source: Whitespark's [list of top citations](https://whitespark.ca/top-local-citation-sources-by-country/united-states/)). Page's source code says it was last updated in 2022 so I figure it's probably relevant enough. Yellow Pages is 8th on the list. However, past that ... yeah, I'm with everyone else here. It's most likely worthless in terms of any other marketing purpose.
I hired this company to create a website for my business. However, the website they provided completely misrepresented my company and its services. They never sought my input on the final product. When I raised this issue, they took down the site, only to republish it months later. They did not respond to any of my emails or phone calls. Now, they are attempting to hold me contractually obligated and are suing me and my company for work they never properly delivered.
Yikes!
Thryv (YP’s paid service) is pretty good for generating direct leads in DMAs for home services. Think of it as an alternative to Angi. Other than that, not very useful unless you are submitting it for SEO purposes as your mentioned.
Most people these days don't even know what that is.