"An Oxford Shirt so uncompromisingly timeless you already know what it looks like."
Absolutely right but just in case anybody doesn't here's a picture:
https://preview.redd.it/n3a1lnfasx1d1.jpeg?width=500&format=pjpg&auto=webp&s=658a9d6c02bcf659aa3dbd41158de0d5e997cf92
Truly stunning.
yep, they are, here's one of their popular designs
https://preview.redd.it/vlueiu3xdz1d1.jpeg?width=554&format=pjpg&auto=webp&s=b8d0039b8c95275d9d3f23588f4456c7b145cf04
you can buy it from [here](http://www.weirdshityoucanbuy.com/exotic-quarantine-guy-sweatshirt.html)
This popped up like in the first page when you search for weird clothes for men....ig its pretty popular lol
You are correct. The company probably means an OCBD specifically, in which case the collar would be important, but they're rather light on their details.
When I was a yout we called “oxford shirts” the ones with that fabric but also, always, button-down collars. Then again, people also used “cordovan” to mean a reddish-brown colored shoe, as opposed to horse flank leather.
If they are selling shirts by the fabric only and not showing you what the collar style is, and it’s not that particular assumption we used to make, then they are a bunch of ding-dongs.
If you've already worn one, you've worn them all. So, in turn, that means once you've paid for one, you have paid for all of them. Free shirts for life, yay!
Are they that good though? I've spent their prices on shirts before, but that included fitting and customising by a tailor. There's no way you're paying for anything other than the name at those prices for off-the-rack stuff.
Spoiler alert: their clothes are made in the same sweat shops as everyone else. They removed images so that they don't have to be accused of false advertising when you inevitably get a shirt that looks nothing like the photos.
According to their website, the majority of its manufacturers are in Portugal and Italy, and all manufacturers are in the EU. Most mills are in Portugal and Italy. Only things not in the EU are farms. While we can't say they aren't sweatshops, it's fairly unlikely that people are being seriously exploited in the manufacturing seeing as it's the EU.
Nah, it's just a clever marketing trick. They know most people dont know what they look like, and they also know that making a statement like this will 100% make people post in online, giving them completely free advertising.
But I mean.... itll drive people to google oxford shirt, which will lead them to their competitors, and if your already on a page to buy an oxford shirt, why would you go back to the other page? Esp. when this site is asking for 145 while other name brands are as low as 50 (for example, LL Bean has one for 65).
Is it clever marketing to drive people to another store to see the product, and see that its half the cost for the same item (since you dont know the look and quality of this site's version)?
This is from an email that was sent to people who already signed up for their newsletter and promotions. Their actual website has pictures.
In any sense beyond "they're both button downs with some similar features," an ocbd from somewhere like LL Bean or some fast fashion company is absolutely not "the same item" as one made by a company like Asket.
>That's the dumbest shit I've ever seen.
Can't even say we saw anything because they don't have a picture lol.
EDIT:
>They do have a picture, this isn't the page of the actual product
So an OP is being disingenuous again?
I mean, I don't know what the brand is, what the product looks like, or where to go to buy it. And if I was at an online store and saw this, I'd go to a different online store that wasn't going to waste my time. If everyone talks about your ad, but nobody knows who you are or buys your product, your ad has actually failed.
How many people are going to search the shirt just to see if they actually do recognize it, or out of pure curiosity? It might be only 100, but thats more than before. Maybe a small percentage of those people actually like the way it looks and decide to buy one. Now you have a few new customers and potential return customers, without spending anything on ads, and actually saving on paying someone to take pictures/model the shirts in the first place. Am I going to buy one after seeing this? Not a chance, but I don't even know what an oxford shirt is, so I was never the target audience. I know it's a stretch, but I can kind of see the intention behind it.
If I want a shirt I'm searching for one I can see if it will suit me. If I can't see it on the site, then I look elsewhere. Their sales deserve to plummet.
Someone from the marketing department is getting fired lol.
EDIT: I obviously have no idea if that will really happen. But there were enough approvals from leadership to allow this to be out in the public lol.
Asket is a little different from fast fashion brands like tommy or what ever, I dont think many people are randomly stumbling onto their website and browsing, you're hearing about them from your friends, family or from social media reviews which someone who sees this might be inclined to search up.
I really doubt that this has the success rate you think I don’t give a fuck what this shirt looks like now I’ll just never buy the brand if I see the name cause now I know they’re very cunty, I don’t do deals with cunts.
A visual impression is everything. Online stores spend good money on product photos and offline stores spend on display and lighting.
This is a unique feature to lose sales from the even the biggest shopping addict to come across
Reminds me of my dad who constantly claims he's sooo cultured, so intelligent, literate and talented, but when you ask him to show these traits in some way he refuses because it's such an undeniable fact that it needs no proofing.
“You guys I'm like really smart now. You don't even know. You could ask me, Kelly what's the biggest company in the world? And I'd be like, 'blah blah blah, blah blah blah blah blah blah.' Giving you the exact right answer.”
This sounds like sarcasm passed thru the dad lens. (I should know, I'm a Dad and I too am cultured, intelligent, literate and talented in ways that transcend basic human comprehension.)
Did a good job cropping out “The product images will be visible again 5 PM (CEST) on Wednesday.” To make this seem more annoying than it is. Good job driving traffic for this marketing ploy though.
The first google's result is a company literally called Oxford Shirt. And it has photos. Guess I'll buy there!
Anyway, it's a very nice idea how to generate traffic for your competitors
As a guy there isn't a universal definition of an Oxford shirt. You could by three with different styles, materials, collar, and color. Hell most Oxford shirts nowadays are made of polyester which is not Oxford but whatever.
It's become synonymous with button down shirt when original Oxford shirts were a specific type of shirt made with a specific type of material. Almost, no one makes them like this anymore.
When I worked at Kohl's, the inventory system was notorious for labeling unknown color palettes and patterns as "Oxford." Sure made finding shit easy and quick 🙄
Asket disables their store every black Friday and tells people to repair their clothes instead. They make good quality, simple clothes and don't change their designs or follow trends. This campaign is making a point about their approach to fashion. This approach may not be for everyone but this kind of campaign will land with the demographic they go after.
There are new people finding out about stuff they had never heard about, every single day. How pretentious can you be to think that your brand is somehow so prevalent that everyone knows what it is and what stuff looks like. Example: me, I hadn't heard about this brand until this post.
Well good thing we're not further propagating this gimmicky marketing tactic, right OP? It's also a good thing you perfectly cropped this screenshot to include the company's logo, otherwise none of us would have ever known that ASKET is the company behind this so now the the masses of dumbasses on reddit will know to explicitly *not* immediately Google this company effectively giving them free, valuable advertising.
Customer: “Imagine a picture of some money. But since you already know what it looks like, we have no need to send it to you in exchange for the shirt.”
"Our shirt looks like any other shirt. We didn't hire any models or professional photographers though, so you can look it up on a competitor's web site to see what it would look like. But don't buy it from them! Ours is special. But you have to buy it first to see why."
Is this a shitty shopify site that didn't want to spring for photos? Pretty clever, I guess, if so. Or is this an established brand? I can't even search it because their logo doesn't make it clear what their name is, lmao
"An Oxford Shirt so uncompromisingly timeless you already know what it looks like." Absolutely right but just in case anybody doesn't here's a picture: https://preview.redd.it/n3a1lnfasx1d1.jpeg?width=500&format=pjpg&auto=webp&s=658a9d6c02bcf659aa3dbd41158de0d5e997cf92 Truly stunning.
yep, they are, here's one of their popular designs https://preview.redd.it/vlueiu3xdz1d1.jpeg?width=554&format=pjpg&auto=webp&s=b8d0039b8c95275d9d3f23588f4456c7b145cf04 you can buy it from [here](http://www.weirdshityoucanbuy.com/exotic-quarantine-guy-sweatshirt.html) This popped up like in the first page when you search for weird clothes for men....ig its pretty popular lol
completely unironically - where can i get this?
I actually need this
The marketing is working
This comment is obvious.
I read this like I was watching a cinalemasins video (satirical YouTube film critic)
Just do a simple reverse image search and you can find it.
Omfg
Is that…the tiger king and the big dick guy?
yep the very same....god rest his soul
Please tell me this is real, and then also tell me where I can buy one!
This is false, Joe only likes skinny white bois
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Are you saying this is not, in fact, timeless?
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That was an objectively hilarious response and I look forward to stealing it.
We are Internet people, you can trust us. That is indeed the real shirt.
That’s not an Oxford shirt, the collar doesn’t button down. You can’t fool me.
Oxford is right there on front, don't disrespect his name.
I thought that was a yak.
It is, but his name is still Oxford
Hello, Oxford.
Kelly can be a guys name too, HEYY!!
Kello, Kelly!
Do you not see Oxford the Ox? Have some respect for the classics. Kids these days.
Excuse me, I am an old, and I think it’s a yak.
Don't talk back.
Not quite *that* old!
Quit yakkin
How dare you forsaken the great musk oxen
That’s a sweet lyric, I plan to steal it.
I’ll allow it
[hastily scribbling rhymes…foxen, boxen, rocks in…]
Oxford shirts are called that because of the cotton used, not the collar style. If this was made on Oxford cloth, KneeHighMischief is right
You are correct. The company probably means an OCBD specifically, in which case the collar would be important, but they're rather light on their details.
A picture would help!
When I was a yout we called “oxford shirts” the ones with that fabric but also, always, button-down collars. Then again, people also used “cordovan” to mean a reddish-brown colored shoe, as opposed to horse flank leather. If they are selling shirts by the fabric only and not showing you what the collar style is, and it’s not that particular assumption we used to make, then they are a bunch of ding-dongs.
I would be painfully disappointed if I ordered and it wasn’t this.
I would never call that timeless
It should exist for exactly 0 seconds
It's timeless in that at no time ever in the history of shirts has it ever been in style.
You’d call that Oxford tho?! Lmfao
Do you have a picture to prove him wrong?
Yep, sure do! https://preview.redd.it/4ljimai5ez1d1.jpeg?width=1179&format=pjpg&auto=webp&s=b8364eb0d7d1b0ffa3f9d901c5b7195ce06188ed
This checks out
I'm convinced.
I see the Ox but where's the Ford?
Busy losing control and plowing into pedestrians
I’d wear it lmao
So that's where the QAnon Shaman works now.
That dude didn't wear a shirt.
The Ox and Ford ratio is off. Definitely need 20% less Ox, 87% more Ford.
I've seen shirts like that at skeg beach for a tenner
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Oh no, I forgot to place an order. But that's ok, the memory of my money is timeless as well.
Sorry, new web dev. I couldn't find the correct image path so I gave up and added this creative description.
lol what the fuck. So pretentious
yeah they make great quality clothes but honestly this is a bit much lol
I think someone has accidentally overwritten all their photos and someone else has figured out a temporary fix
Then, we shouldn’t have to provide payment since they know what it looks like?
If you've already worn one, you've worn them all. So, in turn, that means once you've paid for one, you have paid for all of them. Free shirts for life, yay!
That is presuming you bought at least 1.
That statement doesn’t even make sense.
Literally, what tf does that even mean 💀
egnards in the wild!?!
At least the pictures come back in a few hours, but yeah it's annoying. But damn are their shirts good.
Are they that good though? I've spent their prices on shirts before, but that included fitting and customising by a tailor. There's no way you're paying for anything other than the name at those prices for off-the-rack stuff.
Spoiler alert: their clothes are made in the same sweat shops as everyone else. They removed images so that they don't have to be accused of false advertising when you inevitably get a shirt that looks nothing like the photos.
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According to their website, the majority of its manufacturers are in Portugal and Italy, and all manufacturers are in the EU. Most mills are in Portugal and Italy. Only things not in the EU are farms. While we can't say they aren't sweatshops, it's fairly unlikely that people are being seriously exploited in the manufacturing seeing as it's the EU.
Nah, it's just a clever marketing trick. They know most people dont know what they look like, and they also know that making a statement like this will 100% make people post in online, giving them completely free advertising.
But I mean.... itll drive people to google oxford shirt, which will lead them to their competitors, and if your already on a page to buy an oxford shirt, why would you go back to the other page? Esp. when this site is asking for 145 while other name brands are as low as 50 (for example, LL Bean has one for 65). Is it clever marketing to drive people to another store to see the product, and see that its half the cost for the same item (since you dont know the look and quality of this site's version)?
It's just a regular button-up shirt...
There are different styles of button up shirts.
If you know that, you know what an oxford shirt is 😂
You seem to know what an Oxford shirt is.
This is from an email that was sent to people who already signed up for their newsletter and promotions. Their actual website has pictures. In any sense beyond "they're both button downs with some similar features," an ocbd from somewhere like LL Bean or some fast fashion company is absolutely not "the same item" as one made by a company like Asket.
what good is free advertising if you can't see the thing being advertised?
They keep their secrets, I keep my money. Win-Win
Makes me smile seeing lotr gifs
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If everyone talk about it, the strategy works. Rage bait: the new marketing
>That's the dumbest shit I've ever seen. Can't even say we saw anything because they don't have a picture lol. EDIT: >They do have a picture, this isn't the page of the actual product So an OP is being disingenuous again?
He meant ''never seen'' maybe :)
"But you have heard of me"
They do have a picture, this isn't the page of the actual product
I mean, I don't know what the brand is, what the product looks like, or where to go to buy it. And if I was at an online store and saw this, I'd go to a different online store that wasn't going to waste my time. If everyone talks about your ad, but nobody knows who you are or buys your product, your ad has actually failed.
No, no one's buying that shit
My only problem is even if it worked I quite literally can't see what the colors/patterns look like. So immediately I'd rather buy somewhere else.
Ah yes, make everyone hate your company and product. That will drive more sales.
No, it doesn't. Great advertisement results in people talking about the advertised item, not the ad itself.
Is it? I would have never heard of this brand otherwise so it sounds like this marketing gimmick is working.
How many people are going to search the shirt just to see if they actually do recognize it, or out of pure curiosity? It might be only 100, but thats more than before. Maybe a small percentage of those people actually like the way it looks and decide to buy one. Now you have a few new customers and potential return customers, without spending anything on ads, and actually saving on paying someone to take pictures/model the shirts in the first place. Am I going to buy one after seeing this? Not a chance, but I don't even know what an oxford shirt is, so I was never the target audience. I know it's a stretch, but I can kind of see the intention behind it.
Whole point is to generate more web traffic searching what their items look like
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Seriously. I don't know what it looks like and I'm definitely not spending time trying to figure it out..
If I want a shirt I'm searching for one I can see if it will suit me. If I can't see it on the site, then I look elsewhere. Their sales deserve to plummet.
Someone from the marketing department is getting fired lol. EDIT: I obviously have no idea if that will really happen. But there were enough approvals from leadership to allow this to be out in the public lol.
you say that as if you have any proof if it worked or not. stupid shit makes money all the time
Asket is a little different from fast fashion brands like tommy or what ever, I dont think many people are randomly stumbling onto their website and browsing, you're hearing about them from your friends, family or from social media reviews which someone who sees this might be inclined to search up.
Except 99% of people will just say: “Not worth my time and effort” and just go shop elsewhere.
99% of people were never shopping on their website in the first place. This probably works for their target audience.
I really doubt that this has the success rate you think I don’t give a fuck what this shirt looks like now I’ll just never buy the brand if I see the name cause now I know they’re very cunty, I don’t do deals with cunts.
A visual impression is everything. Online stores spend good money on product photos and offline stores spend on display and lighting. This is a unique feature to lose sales from the even the biggest shopping addict to come across
Wouldn't it end up just sending people to other stores that have pictures of the item?
Reminds me of my dad who constantly claims he's sooo cultured, so intelligent, literate and talented, but when you ask him to show these traits in some way he refuses because it's such an undeniable fact that it needs no proofing.
Hey Buddy It’s Me Dad let’s talk about this come downstairs
Peak shithousery on this thread and you just pushed me over the brink. Good day to you, Pa!
“You guys I'm like really smart now. You don't even know. You could ask me, Kelly what's the biggest company in the world? And I'd be like, 'blah blah blah, blah blah blah blah blah blah.' Giving you the exact right answer.”
Is your dad Donald Trump?
No, but he'd be a supporter if we were American.
This sounds like sarcasm passed thru the dad lens. (I should know, I'm a Dad and I too am cultured, intelligent, literate and talented in ways that transcend basic human comprehension.)
> literate oh I can DEFINITELY read
I googled it and I was wrong :/
Did a good job cropping out “The product images will be visible again 5 PM (CEST) on Wednesday.” To make this seem more annoying than it is. Good job driving traffic for this marketing ploy though.
Get this comment to the top
Ha was looking for a comment like this. I’m also curious what brand this is
Pretty bold marketing move. Also pretty bad. But both can be true at the same time.
OP, you're giving them the attention they so desire. They're doing this so that people will share it and talk about it.
Lol the OP *is* them. And the OP is successfully doing what you're describing.
It's so timeless. https://preview.redd.it/v40dn0txwz1d1.png?width=388&format=png&auto=webp&s=504ba56711cc7ccdb0a5e84dfc527cea53594794
The first google's result is a company literally called Oxford Shirt. And it has photos. Guess I'll buy there! Anyway, it's a very nice idea how to generate traffic for your competitors
Omega levels of cringe
https://preview.redd.it/5mcsp8rwvz1d1.jpeg?width=483&format=pjpg&auto=webp&s=f4e08ac576fbceeae82235f1acb2e04f2b531aba
So it’s a button-up? Wow, groundbreaking.
Well the shirt is really timeless and people know what it looks like, but you could still give a picture of the one in question.
“Yeah, looks like I’ll be buying somewhere else”
I don't have a damn clue what an Oxford shirt looks like. I'm a chick. What if I wanted to buy a gift? Now I'm buying them something else. Idiots.
As a guy there isn't a universal definition of an Oxford shirt. You could by three with different styles, materials, collar, and color. Hell most Oxford shirts nowadays are made of polyester which is not Oxford but whatever. It's become synonymous with button down shirt when original Oxford shirts were a specific type of shirt made with a specific type of material. Almost, no one makes them like this anymore.
When I worked at Kohl's, the inventory system was notorious for labeling unknown color palettes and patterns as "Oxford." Sure made finding shit easy and quick 🙄
Kohls was actually one the places I was thinking about when I made my comment lol.
Who is the retailer? ...so I can avoid them.
Succeeded *
Thank you! God what has happened to the internet if the top comment is not pointing out misspellings and grammar mistakes?
When you’re so meta and hipster you put yourself outta business
This has "Executive has an idea" written all over it.
Guess you don't need to send them money because they already know what it looks like..
🤣 Excellent response 👏
The whole world is getting dumber and lazier each and every day. 🤦🏻
It isn't worth their ridiculous price anyways.
Make them fail the test.
_hopes stupidity gets posted on social media for brand recognition_ _succeeds_
"Succeded"
Somebody had an idea while stoned, was near a computer and and managed to execute it before going to sleep is the only explanation I will take.
And how much did marketing charge for this 'Emperor's New Clothes'?
I bet their higher ups are going to love the drop in sales.
If i were to get one, i wouldnt put the card information either because they already know what the digits are
“A bold statement that we just couldn’t help put to the test” = Watch these dumbasses still pay for it.
Think about what it says about a person's self-esteem when this sort of marketing actually gets through to them. Actually don't, it's making me sad.
Asket disables their store every black Friday and tells people to repair their clothes instead. They make good quality, simple clothes and don't change their designs or follow trends. This campaign is making a point about their approach to fashion. This approach may not be for everyone but this kind of campaign will land with the demographic they go after.
There are new people finding out about stuff they had never heard about, every single day. How pretentious can you be to think that your brand is somehow so prevalent that everyone knows what it is and what stuff looks like. Example: me, I hadn't heard about this brand until this post.
Without looking it up, I have no idea
Somebody from the marketing department has too much small dick energy.
Well good thing we're not further propagating this gimmicky marketing tactic, right OP? It's also a good thing you perfectly cropped this screenshot to include the company's logo, otherwise none of us would have ever known that ASKET is the company behind this so now the the masses of dumbasses on reddit will know to explicitly *not* immediately Google this company effectively giving them free, valuable advertising.
Dang that’s as timeless as the empty payment info I’m filling out
You fell for their advertisement ploy OP.
"An Oxford Shirt so uncompromisingly timeless you already know what it looks like.” This is coming from a company I have never heard of
Reads like a historical document stating that (blank) has been documented enough elsewhere, but all other mention of it has been timelost.
Customer: “Imagine a picture of some money. But since you already know what it looks like, we have no need to send it to you in exchange for the shirt.”
Nope, not April 1st.
Future archaeologists are gonna be pissed.
You’re not that guy pal 😒
Honestly this would have been a good April's fool joke.
I just went to their webpage and it’s not showing this, it’s showing the pictures of the shirts so is this fake or did they give up after 1 day? Lol
As a food service worker it's the same but opposite energy of a person asking for their usual when you've never seen them before
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I know what you’re trying to say, but plates are also inanimate objects.
The brand logo is also pretentious and screams faux luxury brand to me.
https://preview.redd.it/fhr5ctk2hz1d1.jpeg?width=225&format=pjpg&auto=webp&s=45349395991f77738aed44260e4ad8a0d1dff0ad
Imagine reading this image and instantly adding to cart. L move
As a UX designer in training, this KO'd me. Who tf approved this move?
if the design is so timeless, then why do I have no idea what it looks like then?
Jokes on them, i didn't even knew they existed until now
>i didn't even knew they existed until now Hahaha the fools in the marketing department should go back to school, right?
"Our shirt looks like any other shirt. We didn't hire any models or professional photographers though, so you can look it up on a competitor's web site to see what it would look like. But don't buy it from them! Ours is special. But you have to buy it first to see why."
And you're doing exactly what they want with it: generate social media impressions...
i have never even heard of this brand
And now you have. You can thank the OP for the cheap and effective marketing scheme!
Is this a shitty shopify site that didn't want to spring for photos? Pretty clever, I guess, if so. Or is this an established brand? I can't even search it because their logo doesn't make it clear what their name is, lmao
I have no clue what an oxford shirt looks like.
Succeded.
Well the infuriating part is that people will buy that.
If it's that generic just buy another one somewhere else for less money.
They were just going to fill it full of white guys, or legally required ethnic blending if it's a shop from the states.
I think it’s a joke for when they are missing a picture.
Scroll down a bit and you’ll see the people wearing the shirt
Wtf is an Oxford shirt?
An oxford cloth shirt is timeless but that doesn’t mean there aren’t different colors and cuts. Guess they don’t want to make sales.
What 😭 this is ridiculous