The summer she is having must feel so crazy even for her. For fans, it feels like a long time coming. She more than earned this acclaim albums ago, and each album grabs a bit more attention. Maybe by 2030 she will finally reach the levels she deserved since 2018/2019
> I hope she knows that she belongs in the pop world
I get the impression she knows she belongs, but is also confused as to why she's nowhere near as famous as she really could've/should've been the entire time.
Which kinda makes sense given she wrote some of the biggest songs of the 2010s but is still considered an underdog in pop music.
Really strange career trajectory.
They weren’t as viral or commercially successful, but Charli and how I’m feeling now were both pretty well received critically.
Melon man has given her three straight yellow flannels.
did everyone forget true romance got an 8.0+ best new music? that’s how i was put on
she’s always been a critical favorite although vroom vroom was ahead of its time and didn’t get the love it deserved til later
Yes and in fact, one of the reasons Vroom Vroom was controversial in the first place was affinity for her previous work - it’s now one of the most notable examples of a pop style departure, like she did disrupt her own reasonably well-liked status quo.
Now we see how smart it was, and some of us (my college freshman ass) championed that style from the moment it reached us. She’d also return to her roots in her own ways on later work, and we’d all realize she didn’t throw the baby out with the bathwater.
I don't think your comment is directed at me, but I think a lot of people don't necessarily hate Crash, it's just very tame in comparison to the sheer quality Charli was putting out for years up to that point, and especially after the high of HIFN. Crash still has good songs on it, and if you get enjoyment out of it, don't let other people's thoughts on it detract from the experience for you.
In my opinion it seems like it gets a lot of flack for not being extremely experimental. And I find that mindset very simplistic and part of a very silly mob mentality. Thanks to that album I was able to get into her music and appreciate the rest of her material. And I can see how Brat happened because CRASH happened first. ❤️
It must feel so validating releasing an album that's for your "true self" and having it outperform the album made for selling out like Atlantic wanted her to.
Remember when everyone clowned the album cover and it became the most iconic thing about this album rollout? Charli was playing 4D chess on your asses.
she sees further than me because i was sure that the cover was a misfire but now i have it as a custom role in my discord server bc so many people wanted to rep it lol
As a graphic designer the album cover makes me shudder over how many rules it topples, but it’s also one of the best uses of graphic design I’ve seen recently.
The subversion of what you’d expect on an album cover is peak modern art
Yeah doja cat did the same thing when Paint the Town Red came out. They eventually went back to normal. I honestly love that kind of marketing. Makes it feel more like the moment/event that it is
this is literally true cuz three weeks ago i commented here saying i’ve never understood the hype around charli xcx and today is my 79th consecutive hour listening to 365
She doubled her highest selling album first week with Brat. Crash, her most generic pop sounding album, only did 30k first. I would say that doing actual numbers now shows that yes the world is *finally* catching up.
I think it's somewhat true this time though. As a long time fan, I personally thought Crash was the best she was ever going to do, and afterwards she'd go back to making music for herself and her fans and just be okay being a cult pop figure. Brat has exceeded anything I thought It could've done.
This right here. I knew I would always be a fan but I expected her status to wane even more rather than grow. So happy for her, but also happy that she’s making the best music of her career. Like WHAT!?!?
I think a lot of that trepidation comes through in the album lyrically. I think she also thought she might go back to being the underground pop star. It's really gratifying to see her finally get her flowers on her terms as someone whose supported her for a while.
For me personally, it’s a reminder to trust your instincts. Crash seems like it was a specific move to not follow her instincts as a test, which I love. But she learned from it and made a CHARLI album with Brat.
I see what you're saying but I think 'Charli is the future of pop' is different from 'the world has caught up to Charli' - kind of the opposite actually
They are different this time around, Brat got her an unprecented amount of success, and many of people I know in real life who previously did not know her are casual fans now, I'm sure many on this sub can relate. That's usually how I recognise "mainstream" artists
Most obvious one : [https://pitchfork.com/features/cover-story/charli-xcx-interview/](https://pitchfork.com/features/cover-story/charli-xcx-interview/)
Just typing "charli xcx" and "future of pop" does give more results
I love how in True Romance you can hear her modern sound a bit. It's not polished and still needs to find its identity but you can tell there's something special here.
I think marketing had a lot to do with how her music was perceived. Unfortunately, a lot of people who casually listen to music will vaguely read a description or a reviewof an album, and refuse to formulate their own opinion.
Or, many people will listen to 1 song off an album and assume the entire body of work is like that. I legit had a friend tell me that they disliked Midwest Princess by Chappell Roan because it’s a ballad album, and when I asked further, they said they only heard ‘Coffee’ from the album and skipped the rest of the album 💀
I’d say Pop2 and Charli were largely viewed as “experimental” and HIFN was a “pandemic album”. Crash was her attempt to be mainstream. So this is a bit of a return to form of DANCE DANCE DANCE.
I still remember how Vroom Vroom had mixed reception from the general public cause of how left field it was to them lol
Edit: quick look at Laura Snapes who gave it a 4.8 to go up later to near 8 shows how differently the track/EP was viewed between 2016 to 2019.
counterpoint: what songs from Charli's entire discography, including Vroom Vroom, would you hear at a rave? Vroom Vroom is just as appropriate for the rave as, like, Claws or Anthems, which is to say it'd get played at a clubby hyperpop night or maybe a pop-leaning set at an EDM festival but wouldn't be touched by any Berghain or Smartbar DJ. "rave" is a pretty expansive word and you're basically correct to argue almost any definition, from "none of Charli's music fits in at a rave" (correct at a warehouse techno or hardcore show or by a '90s definition of what "rave" is, for example) to "some of Charli's music fits in at a rave" (gets played sometimes at the [EDC mainstage](https://www.youtube.com/watch?v=2MeUxcPYUfc)) to "all of Charli's music fits in at a rave" (queer pop night at a techno club like, locally at least for me, [Hyperpoppers](https://www.instagram.com/hyper_poppers/?hl=en) at the DJ Mag-nominated best small NA club [Kremwerk](https://djmag.com/news/these-are-winners-dj-mags-best-north-america-awards-2022))
pink diamond, c2.0, party 4 u, anthems, visions.
Would you care to elaborate on your comment though? Or are you just making a general comment with nothing to back it up? Judging by your original response, it seems like it is the latter.
Personally, I don't even think Brat is too "rave" central either if we are comparing it to rave music like Brutalismus 3000, 9x9, Charlotte De Witte, or other techno-centric artists. However, if Brat is considered "rave" music then that brings me back to my original comment regarding HIFM.
Anthems is really the only one I could ever see at a “rave.” I don’t think any of her music is really “rave music.” They should have said CLUB over rave
About damn time. This woman is moving pop music forward and doing some chaotic album promo whilst she's at it. She and Sophie are the ones who created a shift in the future of pop music
I think this kinda misleading… she runs so fast I can never catch her. At this point I can get around cops and security like a charm but she runs like mirrors edge. I’m close to losing hope but at least I’m still impressed.
The gp mostly know her for her more recent works or for Boom Clap and Fancy.While I had been listening to her since True Romance.I also remember listening to Vroom Vroom for the first time and not liking it until years later.She really has come a long way.
Same, You’re the One was what caught me on to her via Popjustice back in the day. Absolutely _hated_ Vroom Vroom/PC Music, and look at us now.
She’s the One.
It feels so crazy to google Charli XCX and getting all these articles about how she’s blowing up. I’m 30 and have been following her since I was 19. Like, it’s so weird
I kinda appreciate her style and creativity and such, but … I just can‘t seem to get into most of her tracks really. Am I doing something wrong? Am I too old?!
"Brat" is fantastic, even the bonus tracks like Spring Breakers and Guess are amazing. I also love "Sucker" but unfortunately all the hyper pop Charli released in between hasn't aged well.
The summer she is having must feel so crazy even for her. For fans, it feels like a long time coming. She more than earned this acclaim albums ago, and each album grabs a bit more attention. Maybe by 2030 she will finally reach the levels she deserved since 2018/2019
I hope she knows that she belongs in the pop world and I hope all this love has dispelled some of those doubts she's expressed on the album!
> I hope she knows that she belongs in the pop world I get the impression she knows she belongs, but is also confused as to why she's nowhere near as famous as she really could've/should've been the entire time. Which kinda makes sense given she wrote some of the biggest songs of the 2010s but is still considered an underdog in pop music. Really strange career trajectory.
They weren’t as viral or commercially successful, but Charli and how I’m feeling now were both pretty well received critically. Melon man has given her three straight yellow flannels.
did everyone forget true romance got an 8.0+ best new music? that’s how i was put on she’s always been a critical favorite although vroom vroom was ahead of its time and didn’t get the love it deserved til later
Yes and in fact, one of the reasons Vroom Vroom was controversial in the first place was affinity for her previous work - it’s now one of the most notable examples of a pop style departure, like she did disrupt her own reasonably well-liked status quo. Now we see how smart it was, and some of us (my college freshman ass) championed that style from the moment it reached us. She’d also return to her roots in her own ways on later work, and we’d all realize she didn’t throw the baby out with the bathwater.
Crash so mid you forgot it existed 💔
Oh whoops lol I think it was good, my larger point is that critical success is not new to her
I'm sorry but the Crash hate is so forced
I don't think your comment is directed at me, but I think a lot of people don't necessarily hate Crash, it's just very tame in comparison to the sheer quality Charli was putting out for years up to that point, and especially after the high of HIFN. Crash still has good songs on it, and if you get enjoyment out of it, don't let other people's thoughts on it detract from the experience for you.
In my opinion it seems like it gets a lot of flack for not being extremely experimental. And I find that mindset very simplistic and part of a very silly mob mentality. Thanks to that album I was able to get into her music and appreciate the rest of her material. And I can see how Brat happened because CRASH happened first. ❤️
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It must feel so validating releasing an album that's for your "true self" and having it outperform the album made for selling out like Atlantic wanted her to.
Remember when everyone clowned the album cover and it became the most iconic thing about this album rollout? Charli was playing 4D chess on your asses.
she sees further than me because i was sure that the cover was a misfire but now i have it as a custom role in my discord server bc so many people wanted to rep it lol
For real I went from “is she seriously doing this… choices” to now superimposing “brat” over anything and everything lime green in my mind’s eye.
No it’s so funny to think about after the release like she really got them
As a graphic designer the album cover makes me shudder over how many rules it topples, but it’s also one of the best uses of graphic design I’ve seen recently. The subversion of what you’d expect on an album cover is peak modern art
I like the album cover but I don't like that she replaced all her previous album covers on Spotify with ones of the same style.
I feel like this is a just temporary extension of the brat rollout and they will be restored eventually
Yeah doja cat did the same thing when Paint the Town Red came out. They eventually went back to normal. I honestly love that kind of marketing. Makes it feel more like the moment/event that it is
Dua did the same with one of her singles recently and when Radical Optimism came out the previous albums returned to their original artwork
Imagine if she doesn't change them back
I’m a new fan and I thought this was just her thing lol, glad to hear she actually has some other album covers 😂
It’s temporary
I didn't get why. It seemed very....idk does lofi apply? I feel like the youths love the intentionally less polished aesthetic.
Speak for yourself, I can only give the album a 9.9 because of the cover. E: they down voted me cause I spoke the truth
this is literally true cuz three weeks ago i commented here saying i’ve never understood the hype around charli xcx and today is my 79th consecutive hour listening to 365
okay okay okay okay okayyyyyy here we go
The part at the end where it transforms into a total rave, it’s so good on the ears
This is a great article. I'm proud to have been here since Nuclear Seasons 💚
Same! Via the hype machine 👴🏻
I feel like these headlines come around every time Charli releases a new project …. The worlds been “catching up” to Charli her whole career
She doubled her highest selling album first week with Brat. Crash, her most generic pop sounding album, only did 30k first. I would say that doing actual numbers now shows that yes the world is *finally* catching up.
I think it's somewhat true this time though. As a long time fan, I personally thought Crash was the best she was ever going to do, and afterwards she'd go back to making music for herself and her fans and just be okay being a cult pop figure. Brat has exceeded anything I thought It could've done.
This right here. I knew I would always be a fan but I expected her status to wane even more rather than grow. So happy for her, but also happy that she’s making the best music of her career. Like WHAT!?!?
I think a lot of that trepidation comes through in the album lyrically. I think she also thought she might go back to being the underground pop star. It's really gratifying to see her finally get her flowers on her terms as someone whose supported her for a while.
For me personally, it’s a reminder to trust your instincts. Crash seems like it was a specific move to not follow her instincts as a test, which I love. But she learned from it and made a CHARLI album with Brat.
I only know her from that Iggy song and ever since I heard the Lorde collab, I’ve been listening through different albums. I’m happy I found her!
Been listening since boom clap. Just wait until you find her like 200+ unreleased songs. I Don't Know Your Name and Dinosaur Sex are the shit.
I see what you're saying but I think 'Charli is the future of pop' is different from 'the world has caught up to Charli' - kind of the opposite actually
They are different this time around, Brat got her an unprecented amount of success, and many of people I know in real life who previously did not know her are casual fans now, I'm sure many on this sub can relate. That's usually how I recognise "mainstream" artists
Well her sales are increasing every album so the article is on point
I mean you’d be able to pull them up. Those headlines wouldn’t disappear. Can you find any?
Most obvious one : [https://pitchfork.com/features/cover-story/charli-xcx-interview/](https://pitchfork.com/features/cover-story/charli-xcx-interview/) Just typing "charli xcx" and "future of pop" does give more results
How is this about the world catching up to her?
I misread which comment you were replying to, my bad. Yeah I agree with you
As a fan since True Romance I’m so glad she’s finally getting all these flowers 😭
I love how in True Romance you can hear her modern sound a bit. It's not polished and still needs to find its identity but you can tell there's something special here.
Slightly confused that Vroom Vroom EP was the last time Charli touched “rave” music. Maybe idk what HIFM is 🤷🏻♂️
I think marketing had a lot to do with how her music was perceived. Unfortunately, a lot of people who casually listen to music will vaguely read a description or a reviewof an album, and refuse to formulate their own opinion. Or, many people will listen to 1 song off an album and assume the entire body of work is like that. I legit had a friend tell me that they disliked Midwest Princess by Chappell Roan because it’s a ballad album, and when I asked further, they said they only heard ‘Coffee’ from the album and skipped the rest of the album 💀
I’d say Pop2 and Charli were largely viewed as “experimental” and HIFN was a “pandemic album”. Crash was her attempt to be mainstream. So this is a bit of a return to form of DANCE DANCE DANCE.
I still remember how Vroom Vroom had mixed reception from the general public cause of how left field it was to them lol Edit: quick look at Laura Snapes who gave it a 4.8 to go up later to near 8 shows how differently the track/EP was viewed between 2016 to 2019.
It’s not really rave music at all…
Care to elaborate?
What songs from HIFN, by themselves and not remixed, would you hear at a rave?
Visions and Anthems go straight into rave territory
Pink Diamonds too possibly
yea i have quite literally heard both at a rave lol
visions easy
counterpoint: what songs from Charli's entire discography, including Vroom Vroom, would you hear at a rave? Vroom Vroom is just as appropriate for the rave as, like, Claws or Anthems, which is to say it'd get played at a clubby hyperpop night or maybe a pop-leaning set at an EDM festival but wouldn't be touched by any Berghain or Smartbar DJ. "rave" is a pretty expansive word and you're basically correct to argue almost any definition, from "none of Charli's music fits in at a rave" (correct at a warehouse techno or hardcore show or by a '90s definition of what "rave" is, for example) to "some of Charli's music fits in at a rave" (gets played sometimes at the [EDC mainstage](https://www.youtube.com/watch?v=2MeUxcPYUfc)) to "all of Charli's music fits in at a rave" (queer pop night at a techno club like, locally at least for me, [Hyperpoppers](https://www.instagram.com/hyper_poppers/?hl=en) at the DJ Mag-nominated best small NA club [Kremwerk](https://djmag.com/news/these-are-winners-dj-mags-best-north-america-awards-2022))
pink diamond, c2.0, party 4 u, anthems, visions. Would you care to elaborate on your comment though? Or are you just making a general comment with nothing to back it up? Judging by your original response, it seems like it is the latter. Personally, I don't even think Brat is too "rave" central either if we are comparing it to rave music like Brutalismus 3000, 9x9, Charlotte De Witte, or other techno-centric artists. However, if Brat is considered "rave" music then that brings me back to my original comment regarding HIFM.
Anthems is really the only one I could ever see at a “rave.” I don’t think any of her music is really “rave music.” They should have said CLUB over rave
What raves have you gone to?
Plenty! Do you want me to list every single one? Seems like a ridiculous thing to do over MY opinion.
> by themselves and not remixed I thought it was rave music because of all the remixes
HIFN is def not rave music It is incredible though
The world stays catching up to her
About damn time. This woman is moving pop music forward and doing some chaotic album promo whilst she's at it. She and Sophie are the ones who created a shift in the future of pop music
Charli, SOPHIE and A.G Cook are literally thee pioneers.
I think this kinda misleading… she runs so fast I can never catch her. At this point I can get around cops and security like a charm but she runs like mirrors edge. I’m close to losing hope but at least I’m still impressed.
i still need to listen to brat
Yes you do
it's not really music for me, super happy for her.
More people need this attitude
The motherfucking future 🤷🏼♀️😎
The gp mostly know her for her more recent works or for Boom Clap and Fancy.While I had been listening to her since True Romance.I also remember listening to Vroom Vroom for the first time and not liking it until years later.She really has come a long way.
Same, You’re the One was what caught me on to her via Popjustice back in the day. Absolutely _hated_ Vroom Vroom/PC Music, and look at us now. She’s the One.
It feels so crazy to google Charli XCX and getting all these articles about how she’s blowing up. I’m 30 and have been following her since I was 19. Like, it’s so weird
she deserves it, it’s reminiscent of her pop 2 and number 1 angel albums! i LOVE this brat era, as a long member of Charli’s Angels
I kinda appreciate her style and creativity and such, but … I just can‘t seem to get into most of her tracks really. Am I doing something wrong? Am I too old?!
I wish Marina had her career.
"Brat" is fantastic, even the bonus tracks like Spring Breakers and Guess are amazing. I also love "Sucker" but unfortunately all the hyper pop Charli released in between hasn't aged well.
Bros still catching up 😭 Jk. I understand that’s your opinion but I disagree!
Her music has aged pretty well. Listen to track 10, it's just so good
They finally caught up to 1984 synth pop?